Export Marketing and Cross-Border E-commerce ERP Software Selection Guide

In the process of export marketing, the preparation of a series of software and materials is crucial. These tools not only improve work efficiency, but also help companies gain an advantage in the fierce market competition. This article will integrate the software and data required for export marketing, as well as the factors that cross-border e-commerce companies should consider when choosing ERP software.

Essential software

• Operating system software: such as Windows or other operating systems;
• Office software: such as Microsoft Word, Excel;
• Internet browser: such as IE, Firefox;
• Mail sending and receiving software: such as Outlook, Foxmail;
• Antivirus software.

Highly recommended software

• PDF reader: such as Adobe Reader;
• Image browsing and conversion software: such as ACDSee;
• Instant communication software: such as MSN;
• Instant calling software: such as Skype;
• Fax sending software: such as Net2fax or e2fax.

Recommended software

• Translation tools: such as Kingsoft PowerWord;
• Multimedia player: such as Real Player, Media Player;
• Graphics processing software: such as Photoshop, Fireworks;
• Download software: such as NetAnts;
• Browser plug-in: Such as Alexa tool software.

Advanced Export Marketing Software

• Customer management software: manage customer information and explore sales opportunities;
• Document production software: Improve the efficiency and accuracy of document production;
• Foreign trade business management software: used for sales management and sales analysis;
• Foreign trade ERP software: combines financial management and human resources management;
• Marketing management software: Manage marketing materials, planning, advertising, etc.

Required information

• Business Card;
• Basic company information;
• Basic product information table;
• Product technical information documents, certification information;
• Statements of unique advantages of products and companies.

Highly recommended information

• Company introduction PPT: 1 Chinese and English version;
• Company website;
• Company Brochure: Contains product information;
• Sample labels and packaging materials;
• Customer information registration form.

Recommended information

• Company standard electronic document template;
• Exhibition poster;
• Company Tote Bag;
• Small souvenir with company logo;
• Online advertising images, animations or FLASH.

Advanced Export Marketing Materials

• Different versions of the company profile;
• Company video;
• Commentary for customers visiting the factory;
• Standard commentary on exhibition booths;
• Industry status and competitive strategies.

Common cross-border ERP software

• Netsuite: a comprehensive enterprise resource planning system;
• SAP Business One: suitable for cross-border logistics and inventory management of small and medium-sized enterprises;
• Odoo: open source ERP software;
• Acumatica: cloud ERP software;
• Microsoft Dynamics 365: Can be integrated with other Microsoft products;
• Alibaba Cloud ERP: based on Alibaba Cloud;
• Sage X3: Suitable for medium and large enterprises;
• Infor M3: Suitable for manufacturing;
• Epicor ERP: for manufacturing and distribution;
• SAP S/4HANA: Suitable for medium and large enterprises.

How to choose the appropriate cross-border ERP software?

• Evaluate functionality based on business needs;
• Consider integration capabilities;
• Focus on data security and privacy;
• Consider costs;
• Focus on scalability;
• Focus on user experience;
• Customizability;
• Support and Service;
• Reporting and Analysis;
• Cross-border support.

Application of AI software in cross-border e-commerce

• Order processing and customer service: such as OrderFulfill, ChatGPT, IBM Watson Assistant;
• Product management and inventory management: predicting sales trends, recommending products and promotional strategies;
• Marketing strategy: personalized marketing suggestions;
• Data analysis and business intelligence: such as Microsoft Power BI.

PPC Entourage software introduction

• Campaign Optimization: Review by Amazon PPC experts, dynamic bid analysis, budget allocation review, etc.;
• Headline Search Ad Management: Reviews, creation of test ad variations, cross-research, progress reports;
• PPC Management: Auditing, list optimization, campaign optimization, keyword research and expansion.

Cross-border e-commerce ERP software management

• Product management: information export, Excel import and export, image upload, etc.;
• Purchasing and Inventory Management;
• Order Management;
• Marketing Management;
• Data statistical analysis: sales, finance, logistics statistics.

In summary, when choosing ERP software, you need to consider a variety of factors to ensure that the selected software can meet specific business needs and promote business growth and development.