A comprehensive guide to simple international market competition analysis and visitor behavior of Alibaba International Station
In the current market economic environment, whether companies produce new, improved or mature products, they are faced with competition issues. This competition comes from later imitators, older products, and products and substitutes from other companies on the market. Therefore, it is particularly important to master competitive analysis and market positioning to help companies effectively control competition and optimize resource allocation.
The importance of competitive analysis
Conducting effective competitive analysis can not only help companies identify competitors, but also provide a basis for determining priority markets and key markets. Among them, the core content of competitive analysis includes:
- Identify competitors: Understand the main competitors in the market and analyze their products and services.
- Simple Competitor Analysis: It doesn’t have to be complicated, businesses can use simple tools to understand their competitors’ strengths and weaknesses.
- Develop competitive strategies: Based on the results of competitive analysis, formulate strategies that can effectively resist competition.
For small and medium-sized export companies, it is especially necessary to pay attention to the specific practical methods of competitive analysis, because the information of many foreign companies is not easy to obtain. Therefore, it is recommended that the person in charge of operations or the marketing manager directly participate in competitive analysis in order to adjust the business direction in a timely manner.
Analysis of visitor behavior of Alibaba International Station
As digital marketing increasingly plays an important role, understanding visitor behavior has become the key to business success. Through the data of Alibaba International Station, merchants can analyze daily website visitor traffic, browsing habits and product preferences, etc., thereby optimizing business strategies and effectively retaining customers.
Visitor classification and behavior
According to data from Alibaba International Station, visitors are mainly divided into the following two categories:
- Potential buyers who visit the merchant’s website directly.
- Buyers who make inquiries or communicate with merchants through other pages.
Merchants can use data stewards to analyze visitor behavior, such as filtering through multiple conditions such as visit cycle, region, and search keywords, to identify intended customers.
Application of visitor details
Merchants can conduct email marketing through the visitor details page and send marketing emails to interested visitors, such as competitive product quotations or promotions, to increase the likelihood of coming back. In addition, merchants need to pay attention to the restrictions on email marketing, such as whether the visitor has registered, whether he has been marketed by other suppliers, etc.
Optimization operations and implementation suggestions
When conducting visitor behavior analysis, merchants should pay attention to the following points:
- Each account can batch market up to 20 visitors per day, with a maximum of 5 at a time.
- Marketing can be done to visitors and similar visitors.
- It is recommended that buyer and visitor data display the activity records of the last 7 to 30 days by default so that marketing strategies can be adjusted in a timely manner.
To sum up, whether in competitive analysis or visitor behavior analysis, companies need to process data carefully and scientifically to find the best market positioning and customer management strategies, thereby optimizing resource allocation and enhancing market competition. force.