The main contents and strategies of domestic and overseas market research

When conducting domestic and overseas market research, both importers and exporters need to understand the target market in detail in order to make informed decisions. Domestic market research is usually more convenient, and importers should focus on sales in the domestic market to ensure maximum profits.

1. Key points of domestic market research

1. Survey of potential customers

• Determine the potential customer groups of the goods to be imported, including their consumption levels, preferences, financial status, etc.
• Analyze the common characteristics and special requirements of domestic buyers.

2. Investigation of product details

• Compare the leading products in the industry and evaluate the quality, specifications, technical level, price and other factors of the goods to be imported.
• Inspect whether the design, production cycle, sales level and service of the product meet consumer needs.

3. Marketing situation of similar products of different brands

• Details such as sales expenses, sales channels, pricing strategies, advertising and promotion activities.
• Other factors including market prospects and economic fluctuations also need to be considered.

2. Key points of overseas market research

1. Exporting countries (regions) and suppliers

• Assess the market potential of each country (region) and understand the products provided by suppliers and market control measures.
• Study the world supply and demand situation of the goods to be imported, including production technology level, cost, market competition level, etc.

2. Analysis of macroeconomic conditions

• Investigate the political and trade relations between the exporting country and the home country, and pay attention to its macroeconomic policies, monetary systems, economic laws, etc.
• Assess the market potential and risks in the macroeconomic environment of the two countries.

3. Information collection channels

• Use the Internet, industry exhibitions, domestic and foreign chambers of commerce, foreign business agencies, media advertising, etc. to obtain supplier information.
• Specialized personnel can be dispatched to conduct on-site inspections or a consulting company can be entrusted to assist in research.

4. Case Analysis – Imported Beef Market Research

• Including corporate qualification requirements, international market conditions, domestic market conditions, costs and promotion strategies, etc.
• Through comprehensive market research, select cost-effective products for import.

V. Market research on cross-border e-commerce industry

• Conduct in-depth analysis of target country markets, buyer profiles, business opportunity potential, category performance and keyword popularity.
• Use this information to optimize product structure and operational plans.

Through comprehensive consideration of the above content, importers can make more scientific and reasonable decisions in a complex market environment, thereby improving the competitiveness and profitability of enterprises.