Cross-border e-commerce product selection tool: Detailed explanation of ZonGURU and OALUR

In the field of cross-border e-commerce, product selection is a crucial link. This article will introduce two popular tools – ZonGURU and OALUR, to help sellers better select products.

ZonGURU Product Selection Guide

1. Reference indicators for product selection

The product selection reference indicators provided by ZonGURU mainly include:

• Target price: $25;
• Profit margin: 35%;
• Keyword search volume: 200-0000;
• Competing product ASIN evaluation: “500+” less than 5;
• Category sales proportion: relatively scattered, not concentrated in 2 to 3 ASINs;
• Listing monthly sales: 5,000 pieces/month > 3, and the number of reviews < 100;
• Differentiated entry points;
• Standard size and weight;
• Sustainable branded product line;
• Avoid too much fashion.

These standards provide the basic framework for product selection, but are not the only standards and sellers can adjust them according to actual conditions.

2. Explanation of proper nouns

Seller Type

• Starting Seller: Small budget, looking for target products with low return and low risk;
• Commercial seller: Sufficient budget and long-term store operation plan;
• Mature sellers: Rich in operational experience, looking for target products with high returns.

Niche Rating

• Scoring criteria: 80% to 100%, very high; 60% to 80%, high; 40% to 60%, medium; 20% to 40%, low; 0% to 20 %, very low;
• Buyer demand: Use big data to analyze the probability of users purchasing products in this category. Reference indicators include the monthly search volume of this keyword and the monthly sales volume brought by the natural traffic of the keyword listing;
• Competition Opportunities: Analyze the degree of competition of the category products selected by users and the degree of optimization of competing products through multiple data. Reference indicators include Listing intensity scores and the proportion of strong and weak numbers among competing products;

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• Project budget: Estimate the project start-up cost in the first three months, refer to the three-month inventory cost required for the average monthly sales of Listing on the category product keyword homepage;
• Input-output ratio: Based on the sales profit, sales speed and sales price of existing categories of products, the probability of investment profitability is calculated, that is, the input-output ratio (ROI). The higher the value , indicating the better the chance.

OALUR product selection strategy

Compared with ZonGURU’s “niche keyword” core algorithm, OALUR’s product selection indicators are richer and can be understood as a large collection of product selection strategies, including potential hot product models, hot-selling hot product models, and benchmarking Competitive products release new products, Amazon self-operated products release new products, self-delivered hot-selling products (be careful), etc.

Hot-selling product ideas

• High sales volume, hot market, huge demand;
• Low ratings or high negative review rates mean that existing products fail to meet user needs well.

New benchmark store launch

• Determine the stores to target, such as the top selling categories;
• View new product data of benchmark stores;
• Select similar products that can be put on the shelves based on new products in benchmark stores.

Official website self-operated new releases

• Select Amazon’s self-operated products. The Amazon platform has all the listing data, is closer to the market, and understands customers better;
• The shelf time is less than 3 months, indicating that Amazon has just begun to tap the market potential of this product.

Ideas of potentially explosive products

• The shelf time is short, generally less than 3 months on the shelf, indicating that the product is relatively new, competition is relatively less fierce, and QA and evaluation accumulation are less;
• The overall ranking is low, the ranking is greater than 10,000, but the ranking continues to rise, indicating that it is recognized by the market;
• The number of evaluations is small. The number of evaluations is less than 20, which means that there is not much investment in evaluation and it is difficult to catch up.

Through the above steps, sellers can use the two tools ZonGURU and OALUR to choose the appropriate product selection method according to their own circumstances, thereby improving the success rate of product selection.