Cross-border e-commerce product selection tips and analysis of the latest Amazon algorithm
In the field of cross-border e-commerce, product selection is a crucial task, which is directly related to the success or failure of the seller. This article combines the content of multiple articles to provide a comprehensive product selection guide for novice sellers.
1. Principles of product selection
1. Interest-oriented
Personal interests and passions should be considered when selecting products. If you are interested in a certain category, you will be more motivated to learn more about the market and make better product selection decisions. The road to cross-border e-commerce is full of challenges, and interest is the best teacher. It allows you to persist when you encounter difficulties.
2. Market research
Conducting adequate market research is the basis for successful product selection. Understanding your target market’s consumer needs, cultural differences, and competitors can help you better position your products. In addition, it is also important to choose an appropriate e-commerce platform based on the consumption habits of different regions.
3. Focus on quality
No matter when and where, product quality always comes first. High-quality products can not only win the trust of customers, but also increase the repurchase rate, thereby bringing long-term and stable profits to the store.
2. Amazon’s latest algorithm changes
1. The importance of GMV
Amazon is paying more and more attention to GMV (gross merchandise volume). This means that sellers need to actively participate in various promotional activities to increase sales.
2. Comment weight
Introducing artificial intelligence technology to evaluate the quality of reviews instead of just focusing on quantity. This means sellers need to encourage customers to leave valuable feedback, especially those that contain keywords.
3. Advertising strategy
Advertising will be more personalized, and Amazon will push corresponding products based on users’ shopping habits and preferences.
3. Product selection strategy
1. Products that are urgently needed
Choose just-in-demand products with large market demand to make it easier to create hits. Such products usually have a broad user base and are easy to promote.
2. Blue Ocean Market
Novice sellers can start from the “blue ocean” market with less competition. Such markets usually have less competition and it is easier to gain market share.
3. Sustainable products
Avoid choosing products that update too quickly to avoid overstocking. Instead, choose products that will continue to grow.
4. Simple product
Choosing simple products early on can help jump-start your business. Complex products may require more technical support and are not suitable for startups.
5. Copyright Compliance
Make sure the selected product does not involve copyright infringement issues. Complying with copyright laws is the basic responsibility of every cross-border seller.
4. Website positioning and regional market selection
Clear website positioning helps to accurately select products. Understanding the specific conditions of the target market, such as cultural differences, consumption habits, etc., can help companies better meet customer needs.
5. Internal and external data analysis for product selection
1. External data analysis
Use tools such as Google Trends and KeywordSpy to conduct external market analysis. These tools can help you understand market trends and choose the right time for product launches.
2. Internal data analysis
Collect internal data through tools such as Google Analytics. This data can be used to evaluate product performance and guide future product selection decisions.
Conclusion
The success of cross-border e-commerce is inseparable from scientific product selection strategies. I hope the above content can help sellers avoid detours in the product selection process and achieve profitability as soon as possible.