Detailed explanation of key factors and strategies for sellers to improve conversion rates
Store conversion rate is a crucial indicator in e-commerce operations. It reflects the proportion of visitors who eventually become actual buyers. Improving conversion rates can help your store increase sales and revenue, but there are several factors to consider in order to achieve this goal.
1. Calculate/view list conversion rate
To better understand the performance of your store, sellers need to regularly calculate or view the conversion rate of their listings. This can be done by logging into the Amazon backend, selecting Data Reports > Business Reports > to view your sales dashboard. In this interface, select the “Details Page Sales and Traffic by Parent Item (number of sales and visits)” option, and then you can see a table containing multiple columns, find “sessions (number of buyer visits)” and “Total Order items” column. Set the time range to be analyzed, the default is the last 30 days. Next, calculate the conversion rate for each parent ASIN using the following formula: Conversion rate = (number of order categories) / number of buyer visits.
2. Follow the sale of the product and get a relatively referenceable conversion value
In addition to the above methods, sellers can also test the conversion rate of products by following sales. The specific method is to use a small account to follow the sales of other competitors’ products at midnight, so that the conversion situation after the follow-up sales can be observed, and a relative reference value can be obtained.
3. Optimize product keywords
Keywords are a key factor affecting rankings and listing conversion rates. Therefore, optimizing product keywords is very important. Sellers should start paying attention to the selection of keywords from the product selection stage to ensure that they can accurately describe product features and attract the target audience. In addition, the role of keywords also needs to be considered when placing ads.
4. Optimize product classification nodes
Correct product classification helps buyers quickly find what they need. Sellers should ensure that their products are classified into the most appropriate category to avoid buyers being unable to find the product due to incorrect classification.
5. Competitive price
Price is an important factor when buyers make purchasing decisions. In order to attract customers, sellers need to set reasonable prices for their products and maintain a certain competitive advantage. In addition, the use of bundling and add-on sales strategies can also effectively increase sales.
6. Choose the appropriate logistics method
Logistics efficiency directly affects customer experience. Using Amazon FBA service can not only speed up shipments, but also increase product exposure, thereby promoting sales growth.
7. Website traffic
Without enough visits as a basis, the conversion rate is impossible to talk about. Sellers can attract more potential buyers to visit their stores through advertising, search engine optimization (SEO), social media promotion, etc.
8. Product quality and credibility
High-quality products can enhance customer trust. Demonstrating the reliability of the store by providing relevant certificates, customer reviews, and store reputation is an effective means to increase conversion rates.
9. Page design and user experience
Good page design and excellent user experience can significantly increase conversion rates. Ensuring that your page layout is clear and concise, that your navigation structure is easy to use, and that it loads quickly are all important factors in improving your user experience.
10. Marketing and promotion activities
Effective marketing and promotional activities can increase brand awareness and attract more potential buyers. Adopting multi-channel marketing strategies, such as social media promotion, search engine optimization, platform advertising, etc., are all good choices.
In short, improving store conversion rate is a systematic project that requires sellers to comprehensively consider it from multiple perspectives. By continuously optimizing product information, improving user experience, strengthening marketing methods, and listening to customer feedback, sellers can gradually increase conversion rates and ultimately achieve performance growth.