Analysis of cross-border e-commerce delivery modes: FBM, bonded warehouse and platform delivery methods

The development of cross-border e-commerce is inseparable from efficient delivery models. This article will start from the characteristics and processes of multiple delivery models to help sellers understand FBM (Fulfilled by Merchant), bonded warehouse delivery and major e-commerce The delivery method of the merchant platform.

Features of FBM self-delivery model

FBM is the seller’s self-delivery model. The seller is responsible for the entire process management of the goods, including inventory, packaging, distribution, user consultation, returns and exchanges, etc. The main features of the FBM model are as follows:

1. Flexible cost investment: The seller will ship the goods after the customer places the order, suitable for the early stage of business,
2. No risk of stocking up: No need to ship goods to overseas warehouses in advance, reducing the pressure on capital turnover;
3. Higher logistics costs: The mailing cost of a single item is relatively high, which affects the economics of bulk delivery;
4. Long logistics cycle: Compared with overseas warehouse shipments, logistics time is generally slower, which may reduce customer experience;
5. Affect sales competition: FBM products do not meet Prime standards and may affect Amazon’s gold shopping cart competition;
6. Complicated after-sales service: The return and exchange process is cumbersome, making after-sales service more difficult.

Bonded warehouse delivery mode

Bonded warehouse delivery is a segmented logistics model, which includes international transportation and domestic delivery. After overseas goods complete international transportation, the goods need to be unpacked, inspected, cleared and sorted in domestic bonded warehouses. The advantages of this model include:

1. Reducing transportation costs: Due to the centralized transportation of large quantities, bonded warehouses have advantages in logistics and distribution costs;
2. Quick customs clearance: Overseas suppliers can prepare hot-selling products in bonded warehouses in advance, and then carry out domestic distribution after quick customs clearance. Buyers can usually receive the goods within 2 to 3 days;
3. Convenient returns: Buyers can return goods to domestic bonded warehouses to avoid the hassle of cross-border returns.

Tophatter platform delivery process

The Tophatter platform provides a one-stop logistics solution, and sellers can simplify the order processing process through its backend. Specific delivery steps include:

1. Single and batch order processing: Sellers select orders and purchase shipping labels in the background, which can be processed individually or in batches, convenient and fast;
2. Enjoy logistics discounts: Sellers who participate in integrated logistics projects can enjoy more favorable logistics prices and may receive fee reductions for aggregate shipping.

Doudian supply and fast delivery strategy

When choosing suppliers on Doudian, sellers should pay attention to the following aspects to ensure fast delivery:

1. Reliable suppliers: Priority should be given to choosing certified platform suppliers, or selecting suitable sources of goods through well-known e-commerce platforms such as Taobao;
2. Supply quality and delivery speed: Sellers need to check the quality of the supply through product details, user feedback, etc., and confirm the supplier’s delivery time;
3. Price and partnership: Compare prices from different suppliers and establish stable partnerships with them to ensure benefits.

Cainiao Logistics Order Processing

The development of Cainiao Logistics has brought convenience to cross-border e-commerce. Its order processing process includes multiple steps from order receiving, order review, express delivery selection, order placing, sorting, packing to delivery. Its export and import processes are clear and efficient, striving to provide buyers with the best logistics experience.

Conclusion

Cross-border e-commerce sellers have various delivery modes. FBM self-delivery, bonded warehouses and platforms each have their own advantages and disadvantages. Through a deep understanding of shipping models, sellers can choose the logistics solution that best suits them, thereby improving store operation efficiency and customer experience.