Full analysis of popular products on Malaysian e-commerce platforms
As an e-commerce company, product selection is crucial, especially in a country like Malaysia with many public holidays and religious festivals. E-commerce companies can use these festivals to launch sales activities to increase sales. This article will combine the best-selling products and best-selling product rankings of Malaysian e-commerce companies to provide e-commerce companies with a reference for stocking up and formulating promotional strategies.
Travel products
Malaysians are keen on traveling, especially short-distance vacations, so travel-related products have become one of the important sales categories for e-commerce. This type of product is not only rich in variety, but also easy to purchase online, which greatly meets consumers’ travel needs.
Consumer electronics
In today’s era of popular electronic products, mobile phones and their accessories, home office equipment, laptops, game consoles, mobile power supplies and USB products have become indispensable parts of Malaysian e-commerce. The hot sales of these products reflect the indispensability of technological products in modern life.
Beauty and Fashion Products
Southeast Asian women dominate home shopping, and beauty products, fashion clothing, and accessories have become one of the most popular product types. In addition, considering the characteristics of the Malaysian market, natural skin care products are particularly popular. Beauty cosmetics and skin care tools are also doing well in the market.
Food products
Online food can not only meet the daily needs of families, but also provide convenience to the restaurant supply chain. With the development of delivery services and online food delivery, this category has gradually become the focus of e-commerce.
Personal care products
Various commodities including personal care products, hygiene products, and body care constitute another important part of Malaysian e-commerce.
Household appliances
Small household appliances and daily appliances are also hot-selling products on e-commerce platforms. No matter which country you are in, there is a huge market demand for household products, such as kitchen utensils, kitchen accessories, etc.
Maternity and baby products
With children accounting for as high as 20% of the population, maternal and infant products have become one of the important categories of Malaysian e-commerce. In particular, products that protect the health and comfort of babies and mothers are more popular.
Women’s clothing
When running a women’s clothing business in Malaysia, considering the local tropical rainforest climate and religious beliefs, long-sleeved clothing is more popular. This reflects the need to fully consider environmental factors and cultural background when selecting products.
Shoes and hats
Because Malaysia is close to the equator and is warm and humid all year round, sandals and flip-flops have become extremely popular items.
After understanding these hot-selling products, e-commerce companies should further understand consumer needs through data analysis and make more informed product selection decisions based on this, thereby improving the market competitiveness of their products.