Why cross-border sellers should advertise on Yahoo and analysis of advertising strategies

Yahoo, as one of the world’s largest local advertising media platforms, has 1.2 billion monthly active users, of which 600 million are mobile active users. In recent years, with its acquisition of Flurynetwork, Yahoo has further consolidated its position as an advertising platform, covering a wide range of areas, especially surpassing Facebook in the United States, Japan, Brazil, Mexico and Canada.

Advantages of Yahoo advertising

1. Large user base
   Yahoo has extremely high user activity in many countries, especially the United States and Japan. More than a quarter of people in the United States access Yahoo’s news and sports channels at least weekly. In Japan, Yahoo Japan’s e-commerce platform PayPayMall has a monthly active volume of 2 billion, ranking first in the industry, far surpassing Amazon and Rakuten.

2. Quality user group
   Yahoo users usually have the characteristics of high income, high education, and are mostly business people. Especially in the North American market, sellers can reach 80% of users with high spending power. Users are mainly between the ages of 25 and 60, and are mainly male. They are very interested in a variety of content (such as sports, finance and game live broadcasts).

3. Comprehensive user data
   Yahoo uses advanced technical means to collect and analyze user behavior data, including search records, email interactions, etc. This data allows advertisers to accurately target audiences to deliver more targeted advertising, thereby increasing return on investment.

Strategy for advertising on Yahoo

Yahoo mainly promotes information flow ads to ensure that ads are seamlessly integrated into web content, thereby improving user experience. The brand memory retention rate of native ads is 1.5 times higher than that of ordinary banner ads, and it is as high as 8 times higher on mobile devices.

1. Accurately target the audience

With the help of Yahoo’s own and third-party data, advertisers can optimize ad delivery and ensure that ads reach high-quality users. Valid delivery methods include:

• Search remarketing: Target users who have searched for related keywords.
• Behavioral Remarketing: Target users who have defined interest groups.
• Website remarketing: Target users who have visited the seller’s website.
• Email remarketing: Push native ads to users who have received emails in Yahoo mailbox.

2. Global delivery scope

Yahoo’s advertising coverage covers a wide range of countries and regions, including but not limited to Hong Kong, Taiwan, Japan, Australia, India, Singapore and other countries and regions. Advertisers can set settings based on target markets in the background to achieve more precise market positioning.

To sum up, with the increasing competition in Internet advertising, cross-border sellers who choose to advertise on Yahoo can not only reach high-quality users, but also achieve a higher return on investment through precise positioning strategies. By integrating user data and features of the Yahoo platform, sellers can effectively increase their brand exposure and product sales.