Improving Amazon advertising effectiveness: Optimization strategies from “two nothings” to “three nothings” advertising
In the process of advertising on Amazon, we often encounter situations where different types of ads have poor performance, such as “three noes” ads (no display, no clicks, and no conversions) and “two noes” ads (no display, no clicks, no conversions) No clicks, no conversions). This article will take these situations into consideration and discuss how to optimize your ads to increase click-through rates and conversion rates.
Two advertising-free optimization ideas
1. Bid
If your ad impressions are good but clicks are low, you may be ranking lower due to insufficient bids. Increasing your bid appropriately can help improve this situation, allowing your ad to gain a higher position and thus increase your click-through rate.
2. Pictures
A clear and attractive main image is crucial. Ensuring that customers can understand product features through images is one of the key factors in increasing click-through rates.
3. Review
A good Review score can enhance customer trust and thereby increase click-through rates. Make sure the product has enough positive reviews to avoid low ratings that affect users’ willingness to click.
4. Price
Right pricing is crucial to getting customers to click. A price that is too high or too low can turn off customers. Appropriate prices need to be set based on market conditions and consumer psychological expectations.
5. Title
The title should contain the core information points that customers care about, such as brand model, functional features, etc., so that users can quickly identify and generate interest.
6. Promotions
Appropriate promotion can be an effective means to attract customers to click, but only if other aspects (such as pictures, prices, reviews) are also in place.
Advertising optimization ideas with display, clicks and no conversion
When an ad has good impressions and clicks but still lacks conversions, it usually means there is a problem with the listing itself. Here are a few factors that may affect conversions:
Attachments
Provide detailed drawings to help customers fully understand product details, including size, material and other information.
Price
Make sure prices listed are transparent and reasonable, and avoid using low-priced accessories to attract customers when the actual product is more expensive.
Short description
Highlight product features through accurate descriptions to meet customer needs.
Negative review management
Proactively handle negative reviews to reduce their impact on conversion rates.
Q&A use
Prepare frequently asked questions and answers in advance so that customers can quickly obtain the information they need.
Long description
List product parameters in detail to meet the needs of specific customer groups.
Size chart
For products that involve sizing, custom size charts can help increase conversion rates.
Advertising optimization strategy with less display, higher clicks and conversions
Click cost
While ensuring that ACOS is controllable, increase click costs appropriately to expand exposure.
Keyword expansion
Increase the number of keywords and use broader match types to increase exposure opportunities.
Conclusion
It can be seen from the above analysis that no matter what type of advertising problem it is, it needs to be comprehensively considered and adjusted from multiple angles. Only by deeply understanding customer needs and optimizing product presentation can we effectively improve advertising performance and achieve higher conversions.