Amazon Europe KYC Audit Guide: Detailed explanation of the process and required materials

Sellers on Amazon Europe often encounter KYC audits, and many sellers are worried about this and think it is a very strict review system. In fact, KYC review is not complicated as long as the required information is prepared in advance.

KYC review overview

KYC (Know Your Customer) is a basic system introduced by the European Anti-Money Laundering Organization to prevent corruption. It emphasizes verifying the identity of the account owner. When the sales amount of the seller’s account exceeds US$15,000, the KYC review will be triggered. KYC requires that all data must be original and must not contain any traces of PS or merging.

Materials required for review

Company information

  • Scanned copy of business license: Clear scanned copies of the original and copy are required.
  • Company bill: Any company daily expense bill within the last 90 days, such as water, electricity, gas, Internet, telephone, social security, bank statement, etc. The company name and detailed address must be on the bill, and the address should be consistent with the business license. Sellers who use mainland companies to register for European sites do not need to provide this bill.
  • Company bank statement: It is required to contain a clear bank logo or name, company name, bank account number, and the statement date is within 180 days.

Personal information

  • Scanned copy of the passport of the company’s main contact person and beneficiary: If you don’t have a passport, you can use the front and back of your ID card plus the personal page of your household registration book instead.
  • Personal Expense Bill: Any personal daily expense bill of the main contact and beneficiary within the last 90 days. The name and detailed home address of the bill must be on it.

Audit process

When the account requires KYC review, prompt text will be displayed on the backend homepage. Click “Click here” to enter the review page to upload information. The specific steps are as follows:

  1. Company information: Fill in the company’s legal name, registered address, VAT tax number and other information truthfully.
  2. Credit Card Information: Enter true and valid credit card information.
  3. Contact information: Fill in the contact person’s name, ID type, home address and other information.
  4. Upload materials: Upload scanned copies of passports of all personnel, scanned copies of company business licenses, company bills, personal bills, etc.

Summary

It can be seen from the detailed explanation of the above information that the KYC review is mainly to confirm the identity of the beneficiary and is not to set up obstacles for sellers. As long as you submit carefully as required, the review process is not too difficult.