Cross-border e-commerce direct purchase import: model analysis and advantage analysis

Cross-border e-commerce direct purchase import is an emerging e-commerce model. It allows domestic consumers to directly purchase overseas goods through a cross-border e-commerce platform, and the platform is responsible for transporting the goods to the country. This model not only simplifies the traditional import process, but also brings more choices and benefits to consumers.

Overview of direct purchase import model

The direct purchase import model means that after domestic buyers purchase foreign goods through a cross-border e-commerce platform, the seller processes the order and delivers the goods, and the platform needs to pass the payment and logistics information of the order to the customs. Goods are transported cross-border to China via mail and are centrally managed by specialized overseas parcel inspection agencies. Subsequently, cross-border e-commerce merchants or other agents can declare the parcel to the customs for entry, and each application will be checked one by one for delivery. Compared with traditional import methods, direct purchase imports do not need to go through the bonded warehousing process before customs declaration, thus simplifying the entire process. This model starts with an order, and the goods need to be imported and transported only after the buyer places the order. It cannot prepare goods in advance like the bonded model.

What’s unique about the pattern

Diverse product selection

Since the direct purchase import model is not limited by the scope of warehousing commodities, it can provide more types of imported commodities and expand the scope of overseas commodity supply in the domestic market.

Advance filing requirements

According to Chinese customs regulations, cross-border e-commerce platforms that use the direct purchase import model and their sales companies and products must complete registration procedures in advance, and the customs needs to have real-time information on orders.

Obvious advantages

The direct purchase import model has many advantages. First, it allows consumers to purchase overseas goods directly, reducing the intermediate links and enabling consumers to enjoy a wider selection of goods and more favorable prices. Secondly, goods can be directly imported to China through cross-border e-commerce, which avoids additional logistics costs and time costs caused by purchasing agents or overseas travel, and improves the convenience and efficiency of shopping. In addition, direct purchase imports can ensure the quality and authenticity of goods and enhance consumers’ trust.

Policy support and development prospects

In recent years, the Chinese government has introduced a series of policies and measures aimed at optimizing the import environment for cross-border e-commerce direct purchases. Relevant policies released in 2019 clarified tax rates, product scope, quality standards and regulatory requirements. In particular, the list of imported goods for cross-border e-commerce was cancelled, achieving unified management of tax systems, quality safety and regulatory standards, which greatly Promoted the development of direct purchase import business.

According to research reports, the scale of China’s cross-border e-commerce direct purchase import market has grown from 80 billion yuan to nearly 200 billion yuan from 2017 to 2020, with an annual growth rate of more than 30%. The market is expected to continue to expand in the future, creating more opportunities for companies as consumers increasingly demand high quality and safety.

In short, cross-border e-commerce direct purchase import has become an important part of China’s cross-border e-commerce market, and its development prospects are broad. For cross-border e-commerce sellers, seizing this trend, deepening cooperative relationships with overseas suppliers, and improving supply chain management will help them stand out in the fiercely competitive market.