Procurement for small and medium-sized e-commerce companies: the importance of digital transformation and global supply chain integration

In the changes in the global market capitalization ranking, in 2009, only Microsoft was a digital company; by 2020, this number became eight. This shows that regardless of an enterprise’s current competitive advantage and market position, digital transformation has become a trend that cannot be ignored. Especially for small and medium-sized e-commerce companies, digital transformation can not only enhance their market competitiveness, but also promote their supply chain integration in the context of globalization.

Digital transformation: strategic thinking, growth model and organizational transformation

Strategic thinking

Digital transformation is not just the application of technology, but also a process of reshaping the enterprise itself. E-commerce companies should pursue an efficient operating model oriented toward consumer demand and use digital tools to produce products that meet market demand.

Growth model

With the advent of the digital age, the growth of e-commerce companies is no longer limited to scale expansion in the traditional sense, but is developing in the direction of ecosystem construction. By creating a platform that connects buyers, merchants and service providers, e-commerce companies can build richer life scenarios.

Organizational Transformation

In order to adapt to the needs of digital transformation, e-commerce companies need to adjust their internal organizational structures, shifting from traditional hierarchical management to a more flexible network organizational model, such as a “platform + small and micro team” structure. This new organizational form can better respond to market changes and also requires a strong digital infrastructure to support it.

Global procurement and product integration supply chain services

In the context of economic globalization, the competition between e-commerce companies has extended to the supply chain level. Overseas products are becoming more and more popular as buyers’ pursuit of product variety continues to increase. For example, Amazon’s “Amazon Company Shopping” is a platform that specifically serves e-commerce companies. It has been successfully launched in many countries and regions.

Due to technological advancement, intensified market competition, and changes in consumer preferences, traditional large-scale business models are no longer able to meet the needs of modern enterprises. Therefore, e-commerce companies have a growing need for specialized and large-scale supply chains. With the help of the “Internet +” concept and the development of Industry 4.0 technology, optimizing supply chain management has become a key link for e-commerce companies to improve their competitiveness.

Take Eternal Asia as an example. As the first listed supply chain company in China, it has created a comprehensive supply chain service platform by accurately matching the needs of e-commerce companies and integrating multiple resources. The platform not only helps e-commerce companies improve supply chain management efficiency, but also gives them a competitive advantage. Eternal Asia has the support of a global operating network, professional teams and advanced information systems, and can assist e-commerce companies in completing the entire process from raw material procurement to finally meeting customer needs.

Summary

For small and medium-sized e-commerce companies, it is crucial to achieve digital transformation and strengthen global supply chain integration. Through clear strategic planning, innovative growth strategies and flexible organizational adjustments, combined with efficient supply chain service systems, these companies will be able to stand out in the fierce market competition.