How to effectively use YouTube photographers to promote products

As the world’s leading video sharing platform, YouTube’s user scale and stickiness far exceed that of traditional TV networks, making it the focus of competition for many companies and individual creators. On this platform, the success of a marketing strategy often depends on finding the right photographers to work with.

Select target photographers

In the process of looking for photographers, merchants need to comprehensively consider the photographer’s data performance, such as the number of fans, total views and activity, etc., to ensure that they find a partner that is consistent with their own brand tone. In addition, you should also pay attention to fan interactions in Paike’s past videos, as this reflects the audience’s recognition of its content and potential purchase intention.

Invite photographers

Once you have identified your target photographers, you can establish contact with them in a variety of ways. The most common ones are to express cooperation intentions directly through their public email addresses or using YouTube’s on-site messaging function. If the photographer is active on social media, such as Facebook, Instagram, etc., you can also try to initiate conversations through these channels. It’s important to note that it’s crucial to be genuine and include your own contact information during initial contact.

Confirm cooperation

After reaching a preliminary agreement with the photographer, the two parties should conduct in-depth discussions on the details of the cooperation, including but not limited to fee payment, content creation direction and release plan. Especially for fee-based projects, it is recommended to know the market price beforehand and be prepared to negotiate. In addition, before signing a formal contract, it is also necessary to clarify the advertising release schedule, publicity channels, and prohibit competitors from advertising during the same time period.

Make a video

When co-designing the video script with the photographer, the product features and expected communication effects should be fully communicated. If necessary, promotional offers can be provided to attract more viewers. Considering that the schedule of the photographer may be tight, merchants need to wait patiently for the finished video to be released and plan follow-up promotion activities in advance.

Evaluate video performance

After the video is released, follow up its performance in a timely manner, such as the number of views, like rate and feedback in the comment area, and adjust subsequent cooperation strategies accordingly. For works with outstanding performance, photographers should be given appropriate rewards to encourage them to continue to provide high-quality content. At the same time, using data analysis tools to monitor advertising effectiveness will help you better grasp market trends.

Other notes

• Factors affecting video ranking: The YouTube algorithm attaches great importance to factors such as the number of times a video has been completely viewed, the number of likes and comments, and the length of time it was posted.
• Avoid brushing: While there are ways to increase views, this approach is risky and detrimental to long-term growth.
• Title Creation: Work with the photographer to develop an attractive video title that includes the brand name and highlights the product.

Through the above steps, companies can effectively promote their products on YouTube, a huge platform, and expand their influence with the help of photographers. However, it should be noted that such cooperation often requires a certain investment of time and resources, and success is not achieved overnight.