Analysis of the relationship between cross-border e-commerce and international logistics: marketing, logistics and their mutual impact

Cross-border e-commerce and international logistics are two industries that penetrate each other and are closely related. Cross-border e-commerce provides market opportunities for the development of international logistics, and efficient international logistics is one of the key links in promoting the growth of cross-border e-commerce. As consumers in the new era pay more and more attention to product quality, variety and shopping experience, traditional business models are facing challenges. The rise of cross-border e-commerce is to meet these needs, improve shopping convenience, and improve corporate services. Quality and competitiveness enhancement have played an important role.

Logistics services have a significant impact on cross-border e-commerce marketing activities. Logistics is not only a service link in the flow of goods. Logistics efficiency, smoothness and timeliness are directly related to consumers’ purchasing experience and satisfaction. However, if the logistics link cannot ensure high efficiency, it will be difficult for cross-border e-commerce innovative marketing strategies to obtain ideal consumer feedback. At the same time, the impact of logistics costs on product prices cannot be underestimated. Therefore, it is particularly important to establish a complete logistics management system, which can not only meet the actual needs of consumers, but also improve overall marketing performance.

In the cross-border e-commerce process, negotiation, contract signing, payment and logistics are all crucial. Among them, international logistics, as an indispensable part of the supply chain, plays a decisive role in improving the operational efficiency of the entire system. Consumers’ consumption experience is largely affected by logistics services. Therefore, the key role of international logistics in the cross-border e-commerce supply chain cannot be ignored. Improving logistics management can not only speed up transactions, but also shorten the time distance between manufacturers and consumers, thereby better realizing product value.

Currently, the continued development of cross-border e-commerce has promoted diversified logistics models to meet market demand more efficiently. In addition, the new logistics management strategy provides better service benchmarks and development space, bringing opportunities for cross-border e-commerce marketing activities and corporate performance improvement. Therefore, in the process of developing cross-border e-commerce, paying attention to logistics management and improving the quality of logistics services is undoubtedly one of the key factors to achieve success.