How to effectively inform customers of inventory and promotional products through foreign trade emails

In foreign trade business, it is crucial to inform customers of existing inventory and promotional products in a timely and effective manner. The following are email examples in two different scenarios, designed to help foreign trade salesmen better communicate with customers.

Inform customers of products in stock

When notifying customers that you have products in stock, you can refer to the following email format:

Dear Sir,

Thank you for your order of June 1. We enclose a catalog and price list. Meanwhile, we have also sent a catalog of our range of tinned vegetables under separate cover, which we trust will reach you very soon.

We are sorry, however, that our tinned fruit products are in great demand at the moment, since it is in the middle of summer, which is our busiest season for fruit. Because of this, tinned peaches and grapefruit are in short supply, and we cannot satisfy all our customers' demands. In fact, our grapefruit products are almost out of supply.

We can recommend apricots, which fortunately we have in stock at the moment. You may be interested to know that our new discounts for bulk purchase came into effect on June 1st.

We would be pleased to receive your order very soon.

Yours faithfully,
xxx

This email sample effectively communicates current inventory availability and upcoming offers.

Inform customers about promotional products

When you need to tell customers about a promotional product, you can use the following format:

Dear Sir,

Looking through our records, we note with regret that we have not had the pleasure of an order from you since last October.

As you were one of our regular clients, we are very much concerned if you have been dissatisfied either with our goods or with the way in which we have handled your orders. Would you please fill out the enclosed reply card if you have encountered some problems with us? We will give your comments immediate attention.

We think you may be interested to know that we have recently been appointed agents for the sale in this country of the computers of three of the leading American manufacturers. Our stocks now include a wide range of first-class personal computers at very attractive prices. You will see from the catalog enclosed that our prices are very much lower than those of other importers. In addition, we are offering very generous terms of payment. We look forward to the pleasure of your renewed order.

Yours faithfully,
xxx

This email example not only cares about the customer’s needs, but also introduces new products and promotions, demonstrating the company’s sincerity and competitive advantage.

Through the above examples, foreign trade salespeople can communicate with customers more effectively, improve customer satisfaction and promote sales.