Cross-border e-commerce New Year customs and potential business opportunities in various countries

Celebrating the New Year is a common custom all over the world. Each country and region has its own unique way to welcome the new year.

Peruvian New Year: Yellow luck

Among the Peruvian New Year customs, the most distinctive one is yellow underwear. Both men and women will buy yellow underwear to wear to express their good wishes for the new year. Therefore, cross-border e-commerce can focus on the sales of various yellow goods, such as yellow underwear, yellow clothes, yellow hats, etc.

German New Year: Music and Joy

Germany’s New Year celebrations last for a week, and fish is their mascot. People put fish scales in their wallets to symbolize wealth. In addition, during the New Year, Germans have the habit of taking a bath and changing into new clothes, which means that everything goes well. For cross-border e-commerce, this is an opportunity to promote various small party items, such as harmonicas, accordions, colorful flags, trumpets, hand clapboards, etc.

British New Year: Coins and Fireworks

Although the British New Year is not as grand as Christmas, many families still celebrate together. On New Year’s Eve, British people give each other copper coins to wish each other good luck. The countdown activity and fireworks display in front of Big Ben are also important parts. Therefore, products with luminous effects (such as small luminous ears, bracelets) may be popular.

French New Year: Champagne and Prophecy

During French New Year, families gather together to drink all their stored wine to avoid future misfortunes. On New Year’s morning, parents give out lucky money to their children. In addition, the French will also predict the fortune of the year by observing the wind direction in the New Year. For cross-border e-commerce, products such as champagne, party clothing, and disposable tableware have potential markets.

Italian New Year: Fireworks and Brokenness

Italians will set off a large number of fireworks and break items in their homes on New Year’s Eve to ward off evil spirits. On New Year’s Day, it is necessary to keep the fire burning at home to prevent unexpected events. Cross-border e-commerce companies can consider selling dishes, speakers, hand clapboards and other products that can make noise.

Portuguese New Year: Bullfighting and Cheering

In Portugal, New Year is not only a traditional festival, but also the peak period for bullfighting performances. Watching bullfights became an important activity. To this end, cross-border e-commerce has the opportunity to sell cheering supplies such as banners, flags, trumpets, and hand clapboards.

Brazilian New Year: Finding Blessings and Blessings

There is a special activity during the Brazilian New Year – “Looking for Blessings”, where people hold torches and climb mountains to look for golden birches, which symbolize good luck. In addition, in some places, people will pull each other’s ears to express blessing when they meet. For cross-border e-commerce, you can focus on the sales of mountain climbing equipment such as trekking poles, sports shoes, etc.

The above is an introduction to New Year customs and potential business opportunities in different countries. Cross-border e-commerce sellers can adjust their product strategies based on this information to seize sales opportunities in the New Year.