The importance and application of YouTube in brand endorsement

Since 2016, the AliExpress platform has implemented changes in corporate and brand operating models, promoting the evolution of cross-border small and medium-sized enterprises from “Made in China” to “Made in China with Quality”. The core of this strategy is to enhance branded goods and high-quality services to form a virtuous cycle and promote the traditional manufacturing industry to the production and research and development of high value-added products, thereby effectively enhancing the international competitiveness of enterprises.

A brand is not only a trademark, it also contains rich cultural connotations and symbolizes quality. After AliExpress launched a new policy, more and more old and new sellers began to register trademarks. Although the initial trademark was just an isolated symbol, as the audience expanded, the brand story and concept behind it gradually As it becomes richer, its influence will increase.

During this process, YouTube, as a global open video push platform, has become an important position for brand promotion due to its extensive user base and far-reaching influence. This platform provides an international display space for brand communication, allowing various brand information and promotional content to quickly cover the world. In the “Internet +” era, the rise of the fan economy has further promoted the globalization of brand endorsements, and the fan effect has become an indispensable part of brand marketing.

The e-commerce industry is constantly developing, and with the help of platforms like YouTube, brands can interact with consumers through rich and colorful content. This interaction not only stops at product display, but also includes data-based product selection, market positioning, and online and offline integrated marketing, forming a multi-level brand communication system. For example, professional sports brands such as Nike have almost closely bound sports to their brands by virtue of their continuous marketing on YouTube. This degree of influence highlights the importance of YouTube in the brand endorsement process.

To sum up, YouTube is not only a video platform, but also a huge engine for modern e-commerce brand endorsements. With its unlimited communication potential and broad user base, it is quickly becoming part of the brand strategy.