Improve user experience: comprehensive optimization from mobile friendliness to phone customer service

With the rapid development of cross-border e-commerce, more and more merchants are beginning to consider establishing independent cross-border websites to expand their influence and sales in overseas markets. Compared with other e-commerce platforms, independent websites have some unique characteristics, including brand image, operational autonomy, global positioning, user experience and risk control. This article will combine the importance and challenges of e-commerce telephone customer service in Southeast Asia to discuss how to comprehensively improve user experience.

Mobile friendly

Nowadays, the traffic of mobile terminals is increasing, and more and more users use mobile phones to browse. Therefore, whether an independent foreign trade station can adapt to mobile terminals is also an important factor affecting user experience. If a seller only builds a PC site, then when users open the independent site on a mobile phone or tablet, problems such as code confusion and layout confusion will occur, which seriously affects the user’s normal browsing. Such independent sites have a high user churn rate, which will also affect Google’s inclusion. Therefore, it is recommended that sellers choose a responsive foreign trade independent station when building an independent website, and one station can adapt to various terminals (mobile phone, PC, tablet three-in-one).

Improve the security of independent stations

When browsing independent sites, users are very concerned about the security of independent sites. If they feel that an independent station is unsafe, they will simply shut it down. On the one hand, it is necessary to improve the security of the independent station, add an SSL certificate for the independent station, and allow users to display a security lock when accessing the independent station through Google Chrome. What needs to be noted here is that it is recommended that sellers install an SSL certificate when building a website. If a certificate is added later, a 301 redirect is required. In addition, the security of independent station programs is also very important. Be careful of being attacked. This will not only cause users to distrust the seller, but also cause the seller’s promotion work to be in vain.

The speed of opening independent stations

The opening speed of independent stations has a decisive impact on user experience. In the Internet age, people often open many websites at the same time. If the seller’s independent station cannot be opened quickly, the user will directly close the independent station without waiting. If the opening speed of an independent website exceeds 10 seconds, more than 90% of users will be lost. Therefore, when building an independent website, sellers must pay attention to the opening speed of the independent website. One of the key factors that affects the opening speed of independent stations is server selection. The purpose of sellers to build foreign trade independent stations is to allow foreign target customers to browse, so sellers not only pay attention to the opening speed of domestic independent stations, but also pay more attention to the opening speed of independent stations in the target market. Therefore, it is recommended that sellers Choose a foreign server so that the response time of the independent station will be shorter.

The Importance and Challenges of Telephone Customer Service in Southeast Asia

With the booming development of e-commerce in Southeast Asia, more and more people are choosing to shop online. As an e-commerce platform, in order to provide better user experience and solve user problems, e-commerce companies in Southeast Asia are paying more and more attention to telephone customer service services. As a real-time and direct communication method, telephone customer service can provide consumers with more personalized and professional services. When consumers encounter problems, need consultation or make complaints during the shopping process, telephone customer service can provide timely answers and support to help consumers solve problems and enhance their trust in the e-commerce platform.

However, Southeast Asia e-commerce telephone customer service also faces some challenges. The first is linguistic diversity. There are many languages ​​and dialects in Southeast Asia, such as English, Chinese, Indonesian, Thai, etc. In order to meet the needs of the majority of users, e-commerce companies need to have a telephone customer service team that can communicate fluently in multiple languages. In addition, Southeast Asia has a large population and a large number of users. Telephone customer service needs to face a large number of calls and inquiries, which puts forward higher requirements for the management and training of customer service teams.

Conclusion

To sum up, whether it is mobile friendliness, improved independent station security or opening speed, they are all key elements to improve user experience. The importance of telephone customer service for e-commerce in Southeast Asia cannot be ignored. While providing better services, it also needs to overcome challenges such as language diversity and huge user scale. By continuously optimizing these aspects, merchants can improve the overall user experience of cross-border independent stations, thereby attracting more users and increasing conversion and retention rates.