Refined operations and data-based operations: key strategies for the success of cross-border e-commerce

The cross-border e-commerce industry is developing rapidly. Faced with huge market opportunities, operators must seek breakthroughs in diversified operating strategies. In this context, refined operations, data-based operations and experiential operations have gradually become the focus of discussion. How to find a balance between these three has become the key to successful operations. This article will analyze the similarities and differences between these three operating methods, and discuss in detail how these strategies can be effectively applied to the actual operations of cross-border e-commerce.

The evolution of operating methods

Experienced operation

“Experiential Operation” is the earliest operating model in Amazon’s cross-border e-commerce industry, especially suitable for novice sellers. For example, in terms of pricing strategy, operators can choose to set the price to end in 99 to attract clicks and promote conversions; in terms of product selection, by referring to the attributes of existing best-selling products to develop similar products, a competitive advantage can be established in terms of price; In product image optimization, especially in the clothing category, strategies such as removing model avatars to prevent copyright infringement are widely used because of their quick results and low trial and error costs. However, the limitation of empirical methods is that their optimization effects are often inaccurate and highly subjective.

Digital operation

As operators accumulate experience and store scale expands, data-based operations have gradually become a mainstream model. It emphasizes being data-oriented, and management can improve performance by analyzing various order reports, financial data and operational indicators. Data-based operations not only focus on results, such as increasing average daily income from US$100 to US$1,000, but also need to explore the reasons behind it, such as keyword optimization or improvement in the effectiveness of advertising investment. This model can provide standardized solutions for team expansion and multi-store management.

Refined operation

Eventually, after operators accumulate rich experience and data, they will transition to refined operations. Refined operations not only rely on data analysis, but also emphasize the control of operational details and perceptual thinking. Operators at this stage need to have comprehensive capabilities and be able to think about issues from a macro perspective, such as identifying the dynamics of the product cycle, understanding the peak and off-season of the market, and paying attention to key links in the entire life cycle of the product. Refined operations involve more design capabilities and innovation, not just data analysis.

Implementation strategies for refined operations

In the current cross-border e-commerce environment, the following key points need to be paid attention to when implementing refined operations:

1. Refined product selection

Selecting products with high liquidity and high demand is crucial to increasing the capital turnover rate. Avoid occupying a large amount of money in inventory and choose products that are lightweight and quickly shipped to reduce costs and improve overall profitability.

2. Advocate the “hot-selling” strategy

Concentrate resources to promote some “hot” products with great potential, rather than spreading them across multiple products with mediocre performance. An effective hot-selling strategy can not only increase sales, but also significantly reduce operating costs, thereby increasing profitability.

3. Improve employee efficiency

In terms of personnel management, the 534 principle is adopted, that is, using a lower number of employees to complete the work, so that employees can receive higher wages and improve work efficiency, which will help improve overall performance.

4. Refined cost control

Maintaining rigorous cost accounting is the basis for operational success. Pay attention to the control of office costs and logistics costs, rationally select payment tools, and optimize various expenses to ensure that more profits can be retained in the competition.

Through the above analysis and strategies, we can see that the success of the cross-border e-commerce industry does not rely on a single operating strategy, but requires the continuous integration of experience, data and refined operational thinking to achieve sustainable development. and improvement in profitability.