In-depth analysis of cross-border e-commerce imported commodity categories

In recent years, with the rapid development of cross-border e-commerce, the types of imported goods have become increasingly rich, covering many fields from beauty care to household products. This article will conduct an in-depth discussion on maternal and infant products, pet products, health care products for middle-aged and elderly people, and beauty and care products.

Maternity and baby products

Cross-border e-commerce imported goods consumers purchase maternal and infant products on cross-border platforms have gradually become the norm. It is particularly worth noting that as more and more “post-90s” become a new generation of parents, they pay more attention to quality and safety when choosing maternal and infant products. Data show that baby food accounts for the largest proportion of consumption, and the proportion of infant nutrition products containing calcium, iron, zinc, vitamins, DHA and other nutrients is increasing rapidly. From the perspective of import destinations, Japan, the United States and Germany are the main source countries. Among them, Japanese diapers are the best-selling, while infant milk powder from the United States and Germany is more popular among consumers. In addition, more and more mothers tend to choose all-natural complementary foods and prefer natural concepts in infant care products. While taking care of their babies, mothers also pay attention to their own health. For example, sales of DHA products for pregnant women and postpartum repair products continue to grow.

Pet supplies

As “pet culture” becomes popular among young people, pet supplies have also become an important part of cross-border e-commerce. Cat staple food accounts for a large proportion of sales, reflecting the huge group of “cat lovers”. In addition to the United States and Canada, new brands from New Zealand, Australia and other places are also popular. Based on the differences in nutritional needs of cats at different stages, more professional and targeted cat food is increasingly popular. In terms of pet cleaning, in addition to cat litter, consumers also pay attention to the detailed cleaning of pets, such as oral, ear and eye cleaning products.

Health products for middle-aged and elderly people

For the “silver-haired group”, various imported health care products that supplement body nutrition and relieve pain have become their focus. In particular, the consumption of health care products containing grape seeds, anti-sugar ingredients, resveratrol and other anti-aging and antioxidant functions, as well as collagen, hyaluronic acid and other hydrating and whitening function health products is increasing. In addition, improvements in taste and portability have made jelly-based health products increasingly popular.

Beauty care products

Beauty care products are one of the popular categories for cross-border online shopping. Judging from sales data, beauty care products such as facial masks, facial essences and other skin care categories dominate the market. At the same time, the cleansing and care of “body, hair and skin” cannot be ignored, and sales of neck creams, body scrubs, hair removal creams, etc. have increased significantly.

Overseas fashionable clothing

With the rising popularity of individual products of emerging niche brands and the hot sales of co-branded trendy products, more and more foreign brands have entered the Chinese market through cross-border e-commerce platforms. This not only improves the convenience for Chinese people to obtain international fashion brands, but also brings more diversified choices to consumers.

Imported snacks and healthy food

For food lovers, green, low-fat, and additive-free snacks have become a new trend in young people’s snack consumption. Healthy snacks such as biscuits, dried fruits, nuts, etc. account for an increasing share of snack consumption. In addition, edible oils such as grape seed oil and coconut oil, which focus on healthy fat loss, beauty and anti-aging concepts, are also popular.

To sum up, cross-border e-commerce imported goods cover many fields and meet the needs of consumers of different ages. In the future, with the further development of the market, it is expected that more novel and interesting products will enter the domestic market through cross-border e-commerce platforms.