Key steps and best practices for cross-border e-commerce product selection

In the context of the rapid development of cross-border e-commerce, product selection has become a crucial link for novice sellers. The selection of high-quality products directly affects sales and profits. This article will detail the key steps and practical guidance for cross-border e-commerce product selection.

1. Define high-quality industries

First of all, novice sellers should use industry data on cross-border e-commerce platforms to conduct market research. Organize the data of each industry in the last 30 days into an Excel table, analyze the traffic proportion and order proportion, convert them into absolute values, and estimate the transaction volume of this industry based on the average order amount. By sorting indicators such as competitiveness, number of products on shelves, and proportion of orders, we screen out the industries with the top 20% of traffic to ensure that the selected industries have potential market opportunities.

2. In-depth analysis of the industry

In-depth analysis is an important part of product selection. Sellers need to conduct a comprehensive analysis of their target customer groups, including their geographical location, gender, age and shopping needs. At the same time, we conduct detailed research on relevant products, including market selling price, purchase price, material, weight, volume, appearance and other characteristics, and combine these data with the market conditions of the target customers’ locations to provide strong support for product decisions.

3. Product pricing strategy

In the product pricing process, sellers need to check the retail price of the selected product in the customer’s location and use tools such as eBay Pulse Watched Item and Watch Count to collect information. In addition, you should also understand the average order amount on the cross-border e-commerce website and the pricing of competitors. The ideal pricing should meet the standards of no higher than the retail price in the customer’s location, no lower than the break-even point, and in the middle and upper reaches of the industry to ensure market competitiveness.

4. Understand product costs

Further, sellers need to know the various costs of the product, including procurement costs, logistics costs and FBA distribution costs. Understanding these costs in detail can help you develop a pricing strategy that will help you avoid losing money.

5. Screen high-quality products and suppliers

After determining the products, sellers need to focus on selecting high-quality product portfolios, because cross-border e-commerce has higher product quality requirements. After finding a suitable supplier, sellers should ask to see samples to confirm that the actual product is as advertised. Establishing a stable supply relationship and signing an agreement to protect the interests of both parties is the basis for maintaining healthy business development.

6. Improve product description and optimize content

Finally, sellers need to optimize the description of the selected product in detail, including copywriting, product pictures and video content, so that customers can understand the product more intuitively. Timely updating of platform data and product information is an essential part of ensuring smooth product shipments. In addition, sellers need to use data analysis software instead of subjective judgment to select products, pay attention to intellectual property rights, and avoid selling fake and shoddy products to maintain brand reputation and customer trust.

By following the above steps and best practices, cross-border e-commerce sellers can select products more effectively and lay a solid foundation for future sales.