Cross-border e-commerce trademark infringement response strategies and brand building guide

With the rapid development of cross-border e-commerce, imported trademark infringement incidents also occur frequently. On the one hand, trademark infringement not only damages the economic interests and reputation of trademark rights holders, but also poses a threat to the stable development of cross-border e-commerce. Therefore, more and more cross-border e-commerce companies are gradually realizing the importance of trademarks in import trade. This article will discuss the response strategies for cross-border e-commerce import trademark infringement and briefly describe the importance of brand building.

Response strategies for imported trademark infringement

Registration and usage notes

• The application for imported trademarks must be standardized and false evidence must not be provided to avoid the lack of relevant evidence when safeguarding rights.
• When importing products, be sure to check carefully to eliminate the risk of trademark infringement.

Steps to deal with infringement

Step one: Hire a professional lawyer

When a trademark defendant infringes in cross-border e-commerce imports, a lawyer who is familiar with intellectual property litigation and has corresponding technical background should be hired to help deal with related issues.

Step 2: Seek mediation

Given that intellectual property litigation procedures are cumbersome and costly, most cases are settled before judgment. Therefore, a mediation solution should be reached as quickly as possible to protect one’s business interests.

Step 3: Raise awareness of intellectual property rights

Increase awareness of intellectual property protection, actively study relevant laws and regulations, and learn to use the law to protect your rights and interests.

Step 4: Clarify contractual rights and obligations

The rights and obligations of both parties are clarified through the contract. If an imported trademark infringement occurs, the breaching party will be responsible for damages.

The importance of brand building

Advantages of building your own brand

• Premium price: Branded products have higher profit margins.
• Repurchase rate: High brand loyalty helps to increase customer repurchase rate.
• Sustainable management: Building a brand is conducive to long-term development.

Create your own brand

• On platforms such as Amazon, many sellers obtain higher profits by creating their own brands.
• Registering a trademark can not only prevent infringement, but also protect your brand from being copied by others.

Choose and create popular items

• Choose niche market products with high gross profit and relatively few competitors as the main hot products.
• Go all out to promote popular products and analyze the profitability, click-through rate and conversion capabilities of the product.

Conclusion

In summary, although cross-border e-commerce imports bring convenience, they may also cause intellectual property frictions. To this end, we need to continuously improve our awareness of intellectual property rights and try our best to safeguard our own interests within the scope of the rules in order to pursue our own long-term development. At the same time, brand building has also become an indispensable part of cross-border e-commerce. It can not only enhance the competitiveness of products, but also create greater value for enterprises [[1][2]].