How to determine suitable product keywords for use on Dunhuang Online: A comprehensive guide

When selling products online in Dunhuang, it is crucial to determine the appropriate product keywords. This article will introduce in detail how to determine product keywords suitable for use on Dunhuang Online, covering main keywords, long-tail keywords, keyword combinations, etc.

Main keyword: representative of product

First of all, each product should have a main keyword, which is the keyword that best represents the product and has high search volume and relevance. In the process of determining the main keywords, the following factors need to be considered:

• Product Features: Carefully analyze the features and characteristics of the product to find the keywords that best describe the product.
• Target Audience: Consider who the target audience is for your product and what words they might use to search for related products.
• Competition level: View competing products related to the main keyword and evaluate the level of competition. If competition is high, you may want to choose more specific keywords.

Long tail keywords: increase exposure and conversion rate

In addition to the main keywords, merchants can also choose some long-tail keywords. Long-tail keywords are those that are relatively longer and more specific, and although they have lower search volume, they also have lower levels of competition. Choosing long-tail keywords has the following benefits:

• Increase exposure: Long-tail keywords may be easier to rank for because there is less competition.
• Improve conversion rate: Long-tail keywords are more specific, and the customers attracted are more likely to be potential buyers who are truly interested.

Keyword combinations: more accurate positioning

Another method is to combine multiple keywords together to form a keyword phrase. Doing so allows you to more accurately target your audience. For example, if you are selling outdoor tents, you can use the keyword “double outdoor tent” as a keyword phrase to attract customers who are looking for this specific type of tent.

Tips and tools for finding keywords

Finding DHgate keywords suitable for your products requires certain skills and tools. Here are some commonly used methods:

Target audience analysis

Understand your target audience’s needs, interests, and shopping habits to identify keywords that are right for them. You can obtain this information through market research, competitive product analysis, etc. Consider the following questions:

• Who is your product suitable for?
• What keywords might they use to search for related products?
• What are the characteristics of their behavior on Dunhuang Online?

Use DHgate internal tools

DHgate.com provides some internal tools for merchants to help you find keywords related to your products:

• Keyword search tool: In the merchant backend of DHgate.com, you can find the keyword search tool. By entering some relevant keywords, you can get information such as search volume and competition related to them. This helps determine which keywords may be more attractive.
• Popular search rankings: Dunhuang.com often publishes popular search rankings, showing the most popular search keywords on the platform recently. Browsing through these rankings can help you understand which keywords are currently most popular.

With the help of search engines

In addition to DHgate’s internal tools, you can also use search engines to find keyword inspiration:

• Use Google or Baidu: Enter keywords related to your product to search and observe the search results and related search recommendations. This can help you discover some possible keywords.
• Analyze search results: Browse the top pages in the search results to see what keywords they use and how those keywords are used in the page. This can provide some inspiration for keyword usage.

Competitive product keyword analysis

Analyzing the keywords of competing products is also an effective method. Choose competing products that are similar to your own and observe what keywords they use in their product titles, descriptions and labels on Dunhuang.com. Learn from their experience to find keywords suitable for your products.

Keyword tools and data analysis

Finally, you can also use some keyword tools and data analysis tools to help you choose appropriate keywords:

• Google AdWords: Google AdWords provides data such as keyword search volume and competition level, which can help you understand the potential value of keywords.
• Baidu Index: If your target market is in China, Baidu Index can provide keyword search trend and popularity data.

In short, determining product keywords suitable for use on Dunhuang Online requires certain research and analysis. Through the methods and tools mentioned above, you can better select keywords, increase the exposure of your products on Dunhuang Online, and attract more customers. Hope these tips are helpful to improve your DHgate sales performance.