How to write effective foreign trade and cross-border e-commerce sales emails
The elements of writing foreign trade emails and cross-border e-commerce sales emails have some commonalities and specific technical requirements. Here are the key characteristics and suggestions for writing this type of email.
1. Get straight to the point
Email content should be concise and clear, and avoid lengthy sentences. You can start by briefly introducing yourself and your company to show your respect for your customers. If the company has significant advantages, such as cooperation experience with well-known companies, it can be mentioned in one go. For example, “We supply Boy’s pants to Wal-Mart with high quality and competitive price for 5 years. Hope to cooperate with you!” .
2. Clear paragraphs and simple language
Language in emails should be clear and concise. Foreign customers tend to use simple vocabulary to express themselves. Even when expressing complex ideas, they should try to use short sentences and avoid using unfamiliar vocabulary and complex grammatical structures. Follow the principle of “simple, simple and then simple” to ensure that information is conveyed smoothly and effectively.
3. Be courteous and express a desire for cooperation
The content should focus on politeness, include appropriate salutations and greetings, and at the same time express respect for customers and sincere willingness to cooperate between the lines. The sentence at the beginning of the email can start from a specific action or achievement rather than a traditional self-introduction.
4. Connect businesses and convey value
In the body of the email, link the company’s services to the potential customer’s needs and avoid using a generic value proposition. You can stimulate customers’ needs and interests by asking questions, such as “Is (benefit to them) a priority for you right now?” or “Do you have unanswered questions about (topic)?” Such questions can help customers understand more Have a good understanding of possible collaboration opportunities.
5. Replace the way of thinking
After you’ve finished composing, you can revisit the email from the customer’s perspective. If you are not satisfied with the content of the email, you may need to revise it before sending it. Be sure to grasp the principle of “four no’s and four little’s”: do not introduce the company at length, avoid showing off your English proficiency, do not insert hyperlinks or pictures, do not say meaningless content, and talk less about the contact information of the sender, and use less first person. Use less written language and Chinese English.
By following the above guidance, you can improve the effectiveness of foreign trade and cross-border e-commerce emails and promote better customer feedback.