How to write efficient and attractive foreign trade and cross-border e-commerce email titles

In the field of foreign trade and cross-border e-commerce, an effective email can not only improve customers’ perception of the company’s image, but also directly promote sales growth. The premise of all this is to have a title that can immediately attract the recipient’s attention and stimulate their desire to open it. This article will combine the writing skills of foreign trade emails and cross-border e-commerce promotion emails to help you better understand and apply these principles.

Clear theme

Email subject lines should be clear and concise, avoiding vague language so that potential customers can see the content and value of the email at a glance. For example, if your company specializes in office supplies, the email subject line could be as simple as “Office Supplies: High-Quality & Cost-Effective Solutions.”

Simplified wording

Considering the large number of emails in the inbox and the character limit displayed in the preview pane, the title should be concise and powerful so that customers can capture the core information in the shortest time. For example, “Limited Time Offer: 20% Off on All Office Supplies” communicates the offer more quickly than a long, complex description.

Attract attention

Large Buyer Encouragement Law

Leverage the names of well-known partners to add credibility and appeal to your emails. For example: “Trusted Supplier to Fortune 500 Companies – XYZ Corp.”

Certification Attraction Method

If your business has certain hard-to-obtain but valuable certifications, you can highlight this in your title to attract customers who value these credentials. For example, “ISO 9001 Certified – Quality Assurance from ABC Inc.”

Name the law

Personalized email subject lines can make recipients feel special, for example, “John, Exclusive Discount Awaits You at Our Store!”

How to attract small and medium-sized buyers at special low prices

For small buyers with limited budgets, you can use highly competitive prices as selling points, such as: “Unbeatable Price Alert: LED Bulbs at $0.99 Each!”

Giving accessories method

Offering additional value-added services or freebies is also an effective approach, especially when the target audience is distributors. A title like “Free Maintenance Kit Included with Every Purchase” may appeal to them more.

Products + Selling Points

Directly point out the product’s unique benefits or ongoing promotions, such as “The most COMPETITIVE PRICE for Automatic Pressure Cooker – LIV Incorporation Ltd.” This method can quickly capture the buyer’s interest.

Let cooperative customers endorse

Mentioning a partnership with a well-known brand in the email subject line can go a long way to boosting your company’s credibility, as long as you make sure you don’t violate any confidentiality agreements. “Famous Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer LJV Incorporation Ltd.” is a good example.

Through the flexible application of the above strategies, whether it is foreign trade or cross-border e-commerce, it can effectively increase the open rate and reply rate of emails, thereby enhancing interaction with customers and promoting business development.