Cross-border e-commerce product selection tool: Detailed explanation of the Seller Wizard
Seller Wizard: One-stop big data product selection expert
Seller Wizard is a tool specially designed for Amazon sellers. It aims to provide keyword monitoring, product monitoring, negative review monitoring and other services through big data technology to help sellers achieve more efficient product selection and operations.
Keyword Wizard: Precisely locate the target market
1. Keyword mining
The Seller Wizard can recommend the most valuable Amazon product-related keywords. These keywords can not only optimize Listing, but also provide support for CPC advertising strategies. Through in-depth keyword research, sellers can better understand the needs of potential customers and adjust their product descriptions and advertising strategies accordingly.
2. Keyword selection
Based on users’ search behavior, Seller Wizard can help merchants discover hidden niche markets. By analyzing the consumer intent behind specific keywords, companies can more accurately position their products and target marketing to these niche but high-demand areas.
3. Keyword reverse search
The keyword reverse check function allows users to check the traffic sources of competitors, thereby optimizing the natural search performance and paid advertising effect of their own products. In addition, this function can also help discover those long-tail keywords that have been overlooked and further expand market coverage.
Product Selection Wizard: Discover potential markets and popular products
Check competing products
Using the “Check Competing Products” function in the Product Selection Wizard, merchants can easily obtain historical sales data and changing trends of competitors, which is crucial for formulating effective competitive strategies.
Select a market
Selecting target markets with development potential from the massive Amazon market segments is one of the keys to success. The product selection wizard points out the direction for enterprises by analyzing market capacity, trends, competition and other factors.
Select product
With innovative filtering conditions (such as sales growth rate and number of reviews), the Product Selection Wizard can help sellers quickly identify products with the potential to become hot sellers.
Monitoring Wizard: Track competitor dynamics in real time
Product monitoring
Monitoring changes in the ranking of target products can help evaluate the effectiveness of promotional activities and adjust strategies in a timely manner. In addition, monitoring the actions of your opponents can also help you learn from their successes.
Keyword monitoring
By continuously monitoring the performance of keywords, sellers can more accurately measure their marketing results and make timely adjustments to stay competitive.
ASIN Report
ASIN reports generated based on the Amazon A9 search engine provide rich data support, including but not limited to searches, clicks, purchases and other related information. The premium version even shows the weekly sales performance of all sellers for a specific product.
Use Seller Wizard to conduct industry demand trend analysis
When using Seller Wizard to analyze industry demand trends, you can focus on the following aspects:
- Keyword search volume: Long-term, stable high search volume usually means a larger market size.
- Seasonal analysis: By observing changes in search volume over time, you can determine whether a category is affected by season.
- Seller Type Distribution: Understanding the proportion of different types of sellers in specific categories will help you choose appropriate logistics methods and cope with Amazon’s self-operated competition.
- Seller location: Analyzing the proportion of sellers in each country can help assess the intensity of competition in the market.
- Rating Distribution: A high rating ratio indicates that the product is generally of good quality.
- New product performance: Products that perform well on the new product list indicate opportunities for new entrants to gain market share.
In short, Seller Genie, as a powerful cross-border e-commerce auxiliary tool, provides Amazon merchants with comprehensive data support, allowing them to stand out in the fierce market competition.