Cross-border e-commerce community operation: a comprehensive strategy from product selection to marketing

1. Community product selection strategy

Local community selection

Currently, many traditional industries in China have moved from offline to online, and some companies have even launched a combined online and offline operating model. Successful cases under this model, such as “Furong Prosperity”, prove that the potential of traditional industries can also be tapped online. Cross-border e-commerce sellers do not need to deliberately look for novel products, but should get inspiration from the communities around them, observe trends in the traditional retail industry, and introduce products suitable for online sales into e-commerce platforms. In addition to community information, local media is also an important source of new information.

Community Forum Selection

As a large community forum, Reddit displays products in different segments through multiple sub-modules to meet the diverse needs of consumers. Sellers can search for information about specific products in such forums, participate in discussions or post product ideas, and inspire new products or business ideas. For example, “What is one product under $20 that you recommend everyone to buy?” and “What $100 item has the single greatest ability to increase quality of life?” (Which product would maximize the quality of life for $100?) and other topics are very enlightening.

2. Advantages and methods of cross-border e-commerce community operations

Advantages of cross-border e-commerce community operations

Cross-border e-commerce community operations can help build brand effects, form a closer relationship between consumers and brands, and enhance the brand’s credibility and appeal. Through community operations, cross-border e-commerce companies can better understand customer needs and design product packaging or solutions that are more in line with market needs, thereby establishing a good image in the global market and attracting more customer attention and loyalty.

How to establish a link

The core of cross-border e-commerce community operation is to establish links, that is, to organically connect customers with brands. Specifically, sellers can enhance customer stickiness and loyalty by guiding customers to participate in business processes (such as inviting them to join public accounts when ordering food) and establishing active links (such as adding customer information to social platforms through sales staff).

System management and business consistency

When carrying out cross-border e-commerce community operations, it is recommended to first build a business prototype and make it run successfully, and then consider using the system for unified management to ensure the consistency between the system and the business. This helps to better understand the operating model of community operations and design a more suitable system framework.

Strategies for guiding fans to profit points

The ultimate goal of cross-border e-commerce community operations is to guide fans to places where they can make profits. To this end, sellers need to choose appropriate social platforms or tools to establish contact with the target audience, and convert potential customers into loyal users through strategies such as high-quality content planning, interactive participation, social media advertising, cooperation and recommendations.

3. Specific practices of cross-border e-commerce community operations

Understand target customer groups

Clear product positioning and target consumer groups will help sellers choose appropriate promotion platforms and methods. For example, products targeted at young students should be promoted on social media where young people gather.

Analyze user needs

In-depth understanding of users’ age, gender, geographical distribution and other information will help to formulate more effective promotion strategies. In addition, it is also necessary to pay attention to the cultural differences between countries and implement localized marketing.

Find effective traffic

Sellers should obtain real and reliable traffic through multiple channels and make good use of social media for content operations.

Improve content quality

Originality, novelty, interest, and attractive titles are all key elements in improving the quality of your content.

Optimize operating model

Adopting diversified operating models (such as live streaming, short videos, social sharing, etc.) can help increase product exposure and sales.

To sum up, cross-border e-commerce community operations not only involve product selection strategies, but also include establishing brand effects, optimizing operating models and other aspects. Only by comprehensively applying the above strategies can we stand out in the fierce market competition.