Analysis of the impact of cross-border e-commerce and logistics on international trade
1. Changes brought about by cross-border e-commerce
Changes in competition methods
In the cross-border e-commerce environment, competition between enterprises is no longer limited to the product or service itself, but has risen to competition at the business model and supply chain levels. This requires companies to not only pursue the speed of technological innovation, but also focus on cost control and service quality, and ultimately provide customers with the highest quality products and services at the most competitive prices. Supply chain management has become the key for enterprises to win market competition. With the help of e-commerce platforms, enterprises can optimize and upgrade supply chain management, improve operational efficiency, reduce costs, and enhance market response speed.
Major changes in consumer trends
On the one hand, the popularity of the Internet allows consumers to easily compare product information from different merchants and even different countries (regions), enjoy a more diversified selection space, and use online payment tools to complete transactions conveniently. On the other hand, under the background of global economic integration, the speed of information dissemination is accelerated, and certain popular trends can often cross national borders in a short period of time and form a global consumption trend.
2. Application practice of cross-border e-commerce
Preparation before trading
Market research
Enterprises can collect relevant information about target market demand, pricing strategies, consumer purchasing power, and import and export policies of various countries through cross-border e-commerce platforms, and formulate scientific and reasonable marketing plans based on this.
Looking for customers
Using advanced information technology methods, such as search engine optimization (SEO), social media marketing, etc., can help companies quickly locate potential buyer groups, conduct a comprehensive assessment of their background information, and screen out those who are most likely to conclude a deal. object.
Promotion
With the help of various commercial websites or self-built official websites, companies can display their brand image and product details around the clock to attract the attention of more potential customers.
Trade negotiation and contract signing
Whether it is inquiry, quotation or bargaining, it can be completed online through email, instant messaging tools, etc. In addition, the United Nations Convention on Contracts for the International Sale of Goods also recognizes the validity of electronic contracts, further simplifying the signing process.
Contract execution
The entire process from stock preparation, inspection, processing relevant certificates, collecting payment, reviewing letters of credit, modifying letter of credit terms, arranging transportation, insurance, shipping, making documents and final settlement can all be automated with the help of digital tools. Greatly improve work efficiency.
3. The role of cross-border logistics
Improve trade efficiency
An efficient cross-border logistics system can help shorten the delivery cycle and speed up the circulation of goods, while ensuring that the quality of the goods is not compromised.
Influence on cost structure
Logistics costs are one of the important factors that affect the final selling price of goods. Lower logistics costs help companies maintain price competitiveness in the international market.
Enhance flexibility
Diversified logistics solutions allow companies to adjust transportation routes or methods according to actual conditions and better adapt to changes in the international market.
Existing risks
Although cross-border logistics has brought many conveniences to international trade, it is also accompanied by problems such as differences in laws and regulations and cultural conflicts, which increase transaction uncertainty.
To sum up, cross-border e-commerce not only changes the traditional trade model, but also promotes the change of consumption habits. As a link between producers and consumers, cross-border logistics not only promotes the development of international trade, but also promotes the development of international trade. Facing new opportunities and challenges.