The concept, characteristics and differences between mobile cross-border e-commerce and B2B model

Mobile cross-border e-commerce is a form of cross-border e-commerce that uses wireless terminals such as mobile phones, PDAs, and handheld computers. With the continuous advancement of mobile Internet technology, this form of e-commerce has penetrated into people’s daily lives and work, becoming a brand-new sales channel and information release channel. According to different business models, mobile e-commerce can be divided into “Push” business model, “Pull” business model and “Interactive” business model.

Characteristics of mobile cross-border e-commerce

Broadness

Mobile cross-border e-commerce can realize information transmission anytime and anywhere, which is crucial to the highly competitive cross-border e-commerce market.

Convenience

The miniaturization and enhanced capabilities of mobile devices allow buyers to easily conduct cross-border shopping in a wireless environment.

Interactivity

The widespread use of mobile devices has enhanced interactivity in the cross-border transaction process and improved user experience.

Personalization

Due to the high connectivity and locationability of mobile devices, cross-border e-commerce sellers can provide more personalized services.

Characteristics of cross-border B2B e-commerce

Cross-Border Business to Business e-commerce refers to business transactions conducted through the Internet between enterprises in different countries or regions. It covers transactions between buyers and suppliers in different countries, as well as transactions between enterprises and government agencies or organizations in other countries. Cross-border B2B e-commerce has its own unique features compared with B2C and other e-commerce models:

Single transaction amount is large

The purchase amount between enterprises is usually much higher than that of ordinary consumers, especially in cross-border transactions. In order to reduce costs, enterprises often choose large transactions.

Rational decision-making process

Due to the higher risks associated with international trade, companies usually spend more time and energy evaluating partners to avoid losses due to impulsive decisions.

Establish long-term cooperative relationships

Companies tend to maintain long-term and stable cooperative relationships with reliable suppliers to ensure the stability of the supply chain.

Flexible pricing

Cross-border B2B pricing is affected by many factors, such as transportation costs, purchase volume, etc., so prices fluctuate greatly.

The settlement process is complicated

In order to ensure the safety of funds, cross-border B2B transactions often use traditional settlement methods such as letters of credit.

Pay attention to shipping costs and delivery times

Compared with consumers’ demand for fast delivery under the B2C model, B2B transactions pay more attention to transportation cost control and certainty of delivery time.

The concept of cross-border e-commerce

Cross-border e-commerce refers to the trading activities of goods and services conducted by transaction entities between different countries or regions through e-commerce platforms. It can be divided into two levels: narrow sense and broad sense: in the narrow sense, it refers to cross-border online retail, while in the broad sense, it covers all types of cross-border trade.

Summary

Both mobile cross-border e-commerce and cross-border B2B e-commerce are inevitable products of the development of e-commerce in the context of globalization. Each of them has unique advantages and plays an important role in promoting international trade facilitation.