Cross-border e-commerce product selection guide: How to effectively select and manage cross-border products
In the competitive environment of cross-border e-commerce, product selection is one of the keys to the success of merchants. By learning from the experience of model sellers, focusing on product design, and ensuring convenient transportation, the product selection strategy of cross-border e-commerce can be effectively improved. The following are some important product selection suggestions and considerations.
1. Learn from the experience of model sellers
First of all, cross-border e-commerce sellers should enter platforms such as AliExpress to study the success of model stores. Through keyword searches, sellers can find excellent stores, analyze their buyer pages and reviews, and extract business opportunities for product selection. In addition, understanding the titles, keywords, market positioning, customer satisfaction and other information of popular products will also help improve the accuracy of product selection.
2. Create a reasonable product line
For the construction of product lines, it is generally recommended to use 20% for traffic drainage, 20% for core profitable products, and 60% for regular products. Ensuring good correlation between product lines can improve customers’ shopping experience and stickiness. However, an overly long product line may lead to the risk of overstocking, so the product line should be optimized and adjusted based on market feedback and competitor sales.
3. Focus on product pricing strategy
Price is an important factor affecting consumers’ purchasing decisions. Merchants need to develop reasonable pricing strategies to avoid negative competition. If the product is uniquely designed and meets market needs, it can stand out from the competition, thereby promoting better sales performance. In addition, the convenience of product transportation cannot be ignored. Appropriate logistics methods will directly affect costs and customer satisfaction.
4. Choose the appropriate transportation method
There are three common international logistics methods for cross-border e-commerce: international express delivery, postal parcel and dedicated line logistics. International express delivery such as UPS, FedEx, etc., although more expensive, has the advantage of fast speed and good service; while postal parcel has become the choice of 70% of packages due to its cheap price and wide coverage, although its speed is slow and the packet loss rate is high. Dedicated line logistics is transported through direct flights, which has greater advantages in cost and speed compared with other methods.
5. Consider the ease of use of the products on the shelves
When selecting products to put on the shelves, merchants should ensure that the products are easy to operate and understand to avoid customer misunderstandings or returns due to cultural differences or language barriers. Therefore, choosing products that are globally applicable or simple to operate can effectively simplify subsequent after-sales services.
6. Pay attention to copyright issues
Copyright issues are an important part of cross-border e-commerce operations. Merchants should avoid blindly following trends in product selection, which may lead to copyright disputes. Once each work is created, merchants should proactively apply for copyright to protect their legitimate rights and interests and maintain a good reputation in future cross-border trade.
To sum up, cross-border e-commerce product selection not only requires in-depth market research and reasonable strategy formulation, but also requires attention to product design, transportation, legal compliance and other factors. Through these measures, merchants can effectively improve the quality and market competitiveness of their product selections.