The important role of soft articles in Internet marketing and the application of cross-border e-commerce

With the development of Internet technology, online soft articles play an increasingly important role in Internet marketing. Editors not only have to publish information by writing regular articles, but also need to take into account the economic benefits of the website and its client companies and edit and publish different types of soft articles. This article will explore the role of soft articles in Internet marketing and its application in the field of cross-border e-commerce.

The role of soft articles in Internet marketing

Enrich user experience

When editing website content, you should write soft articles based on user psychology instead of simply copying and pasting. For example, when Volkswagen released its latest model on its website, it not only provided a virtual test drive experience, but also launched user experience sharing soft articles, bringing an unprecedented sense of freshness to users. This approach directly creates a positive user perception and ultimately leads to actual orders.

Provide on-site experience

Internet marketing is different from traditional media marketing in that the former spreads quickly and frequently. Excellent soft articles can bring a full sense of presence to netizens. For example, the coverage of Uber’s series of city events, from event warm-up to post-event tracking, creates a sense of live broadcast that traditional media cannot match, and enhances users’ sense of participation and desire for interaction.

Long cycle and wide range

Soft articles have a lasting effect in online marketing. A good soft article may spread quickly once it is published and be widely reproduced due to the characteristics of the Internet. It transcends geographical restrictions and maintains influence for a long time.

Increase effective external links

Embedding corporate website links in soft articles will help improve the website’s inclusion rate and ranking in search engines. If the quality of the soft article is high, it can also greatly promote the website.

Improve keyword ranking

Smartly inserting keywords and long-tail keywords into soft articles can increase keyword density, combine external links and traffic, and improve keyword rankings in search engines.

Soft text function in cross-border e-commerce

Direct action

Attract users

Whether it is a soft article that directly promotes a product or a soft article that aims to increase brand awareness, it needs to attract users’ interest and stimulate their attention and desire to purchase.

Increase brand awareness

By providing unique insights to help readers solve problems, you can enhance readers’ trust, thereby positively affecting the company’s publicity effect and increasing brand awareness.

Spread corporate culture

Companies can display their image through soft articles and create a good impression. If the content is high-quality, it can also resonate and attract more people to discuss it in depth.

Indirect effect

External effects

• Build trust: Users tend to buy products from people they know. Soft article marketing can help build long-term trusting relationships.
• Mutual reposting: Through mutual reposting between different platforms, the scope of communication is expanded and the basis for viral marketing is formed.
• Word-of-mouth effect: Soft articles can make people who don’t care about the brand remember its value, bringing about a lasting group effect.
• Appeal: Continuously publishing high-quality soft articles can influence the minds of the media and readers, and cultivate long-term dependence on them.

Internal effect

• Cultural Marketing: Soft articles can help improve the ideological quality of employees and strengthen team spirit and loyalty.
• Reducing costs: Compared with rigid advertisements, soft articles are low-cost and easy to be reproduced, further reducing actual costs.
• Clear product positioning: Soft article marketing requires research and planning, which can help companies clarify their brand positioning and adjust their marketing strategies.

To sum up, soft articles are not only an important part of Internet marketing, but also an indispensable tool in the field of cross-border e-commerce. By optimizing user experience, providing a sense of presence, wide dissemination, and increasing effective links, soft articles bring multiple direct and indirect benefits to enterprises.