Cross-border e-commerce search engine optimization (SEO) strategies and practices

The purpose of cross-border e-commerce companies publishing information on search engines is to allow customers who are interested in their products and services to easily find relevant information. In order to achieve this goal, search engine optimization (SEO) becomes a key part.

Keyword selection and optimization

Principles for choosing keywords

1. Targeted: Overly broad keywords may bring a lot of invalid traffic, while specific and targeted keywords can bring effective traffic and increase conversion rates.
2. Simple and popular: Choose popular and simple keywords in the industry to attract more potential users.
3. Searcher’s Perspective: Think about possible search terms from the user’s perspective.
4. High search volume: Choose keywords with high search volume to get more potential customers.
5. Commercial value: Different keywords have different commercial values. Choose keywords that can bring high conversion rates.

Keyword selection and optimization

1. Select keywords related to the website: Expand keywords, such as expanding from a single word clothing to fashion clothing.
2. Keyword density: Keep keyword density between 2% and 8% to avoid stuffing.
3. Keyword Distribution: Place keywords in valuable locations on web pages, such as titles, first paragraphs, etc.

Website content optimization

• Provide original content, update regularly, and the content must be relevant to the website.
• Add keywords in the web page title tag and Meta Description.
• Image optimization: Add keywords to the ALT tag.

Internal link and navigation structure optimization

• Internal links: Optimize content pages under the same website domain name to link to each other.
• Navigation structure: Use breadcrumb navigation, set up a site map, and simplify the URL structure.

Advantages and Challenges of Search Engine Optimization

• Advantages: Low price, easy management, no need to worry about malicious clicks, strong stability.
• Challenges: Slow results, changes in ranking rules, difficulty in distinguishing keywords, limit on the number of keywords, and ranking position behind the bidding ranking.

Analyze and match keywords

• Mining and organizing keywords: Use tools inside and outside the platform to obtain keywords, such as Google AdWords.
• Analyze and match keywords: Eliminate useless words, determine core words and long-tail words, and match them with product titles, attributes, and detail pages.

Conclusion

By comprehensively applying the above strategies, cross-border e-commerce companies can effectively improve their visibility and attractiveness on search engines, thereby increasing potential customers and increasing sales.