Detailed explanation of cross-border e-commerce product selection strategies and ideas

1. Basic principles of product selection

1. Avoid infringing products

When selecting products, sellers should avoid choosing infringing products. Infringements include, but are not limited to, unauthorized use of copyrighted images (such as Disney’s Mickey Mouse, Marvel’s Captain America shield) and products that infringe technology patents and appearance patents.

2. Do not sell dangerous or sensitive goods

Dangerous goods such as explosives, flammable items, etc. are not allowed to be sold. In addition, for sensitive products such as masks, although they may be allowed to be sold initially, they may eventually face the risk of being removed from the shelves.

3. Avoid big-ticket items

Novice sellers should avoid choosing large and heavy products because the logistics cost of such products is high, and additional warehousing fees are required for products exceeding a certain specification.

4. Avoid categories requiring review

Choose products that can be put on the shelves for sale without review to reduce the time and cost required for certification.

5. Reasonable pricing

It is recommended that the product price range be controlled between 20-40 US dollars. A price that is too high or too low is not conducive to sales.

2. Product selection process

1. List options

Start by listing all potentially salable product categories, such as clothing, hardware, auto accessories, etc.

2. Analysis and screening

Exclude unsuitable options based on your own conditions, such as clothing with poor market conditions, hardware with insufficient capabilities, etc.

3. Select according to interests

Finally choose the product field that interests you so that you can invest more energy.

4. Innovation and quality

Focus on product innovation and quality control, and regularly update product lines.

5. Brand building

Develop your own brand and enhance brand awareness.

3. Suggestions on product selection for overseas warehouses

1. Products with large size and weight

This type of product is suitable for overseas warehouses, which can reduce costs and break through specification restrictions.

2. Products with higher unit price and gross profit

Choose high-value products to reduce damage and loss rates.

3. Products with high turnover rate

Best-selling products are suitable for overseas warehouse models, which can help speed up the flow of funds.

4. Overseas warehouse location considerations

Consider the coverage of surrounding markets and the market demand of the target country.

5. Data tools assist product selection

Use data tools such as Google Trends, KeywordSpy, etc. to analyze market trends.

4. Ways to deal with lack of ideas for product selection

1. Understanding platform categories

Understand the platform’s classification system and choose major categories such as daily necessities, clothing, fast-moving consumer goods, or electronic products.

2. Choose a familiar field

Prioritize product types that you are familiar with.

3. Conduct market research

Use third-party platforms to conduct industry analysis and assess market demand.

4. Keyword product selection method

Discover popular terms with the Keyword Tool.

5. Follow the big sellers

View product listings from leading merchants in the industry.

6. Seasonal selection

Adjust product mix based on seasonal changes in target markets.

7. Crowd positioning

Select corresponding products based on the characteristics of different consumer groups.

8. Regional cultural considerations

Consider factors such as local characteristics and local living habits.

9. Holiday Promotion

Seize the holiday business opportunities and launch related themed products.

10. Internet celebrity effect

Follow the trend and sell products with celebrity effect.