Overview of core industries and analysis of key exhibitions abroad: musical instrument, lighting and audio market trends

Global market share and development trends of musical instrument industry

The musical instrument industry has a huge market share globally, especially in North America. In 2018, the cumulative export volume reached US$529 million, accounting for 32.47% of the overall market, a year-on-year increase of 4.31%. In the same year, the national musical instrument industry completed a cumulative export volume of US$1.63 billion, a year-on-year increase of 8.15%. It is worth noting that exports to the BRICS countries increased significantly to US$107 million, a year-on-year increase of 12.79%; while the “Belt and Road” market completed exports of US$297 million, a year-on-year increase of 10.69%. These data show that although physical stores still account for 70% of the market share, their growth rate is declining year by year, and e-commerce platform sales are rising steadily.

In the next few years, as the demand for professional lighting and audio products in application fields continues to increase, my country’s professional lighting and audio industry is expected to continue to maintain steady growth, and demonstrate specialization in segmented fields, localization of products, and market orientation towards dominant brands. Concentrated development trend.

Key exhibition recommendations

1. Las Vegas International Stage Lighting and Sound Show (LDI SHOW)

• Time: October or November every year
• Location: Las Vegas Convention Center North Hall
• Organizer: Informa

LDI SHOW is one of the world’s leading lighting and sound technology exhibitions. It is hosted by Informa and held in Las Vegas, a city in the western United States. During the exhibition, the organizer will also arrange a variety of symposiums, seminars, educational topics, new product exhibitions, etc., so that visiting companies and exhibitors can obtain more information. As of 2019, Beijing Oriental Luming International Exhibition Co., Ltd. has organized Chinese companies to participate in the exhibition for 12 consecutive times.

2. Mexico International Musical Instruments, Lighting and Sound Expo (Sound Check Expo)

• Time: Every spring (March or April)
• Location: Mexico World Trade Center
• Organizer: Sound Check Expo organizer and famous South American media Latin-pressine

This exhibition is a high-level HIFI audio-visual product and electronic product expo in Mexico and even South America, and is supported by the GEDIA Association. It is one of the most successful and influential international exhibitions in Latin America in the industry.

3. Musical Instruments, Light and Sound Exhibition (Musikmesse & Prolight + Sound) in Frankfurt, Germany

• Time: End of March or beginning of April every year
• Location: Messe Frankfurt, Germany
• Organizer: Messe Frankfurt, Germany

Musikmesse & Prolight + Sound attracted nearly 85,000 professional visitors and enthusiasts from more than 150 countries. On the last day of the exhibition, the organizer added Musikmesse Plaza to provide a B2C trade platform. Beijing Oriental Luming International Exhibition Co., Ltd., as the first-level agent in China for this exhibition, has organized companies to attend it for 16 consecutive years.

4. Anaheim International Musical Instruments, Lighting and Sound Show (WINTER NAMM SHOW)

• Time: Mid-January every year
• Location: Anaheim, California, USA
• Organizer: National Association of Musical Products (NAMM)

The NAMM exhibition covers various musical instruments and lighting and audio products in the music products industry, and is one of the most valuable and attractive exhibitions in the industry. Companies participating in the exhibition every year include Yamaha, Leland, Fanta, Zhujiang, Xinghai, Schimmel, Buffet, AXL, Suzuki and other world-renowned musical instrument companies.

Conclusion

For Chinese musical instrument and lighting and audio companies that want to expand into the international market, choosing to participate in the key exhibitions mentioned above can not only help the company learn new products and technologies, but also effectively promote the growth and development of the company. By participating in these exhibitions, companies can not only showcase their products and services, but also have the opportunity to contact potential customers and partners from all over the world, thereby better exploring the international market.