Cross-border e-commerce keyword analysis and comprehensive analysis of competition and value

In the field of cross-border e-commerce, keywords form the core of successful marketing. The keywords entered by customers using search engines are not only related to product exposure, but also directly affect sales performance. Therefore, for cross-border e-commerce companies, keyword selection and analysis are crucial. This process mainly includes keyword priority, value and competition analysis.

Keyword priority

The priority of keywords can be divided into core keywords and derived keywords. Core keywords are used to position specific products, while derived keywords supplement the core keywords. Choosing your target keywords is the first step in your organic or paid search marketing campaign. Companies need to carefully decide which keywords to target before launching promotions. Through appropriate keyword selection, you can not only capture more visitors, but also improve the effectiveness of search engine optimization (SEO).

Keyword value analysis

Keyword value analysis mainly focuses on finding high-value keywords to improve web page rankings. Analysis methods include the following aspects:

1. Use the Google Keyword Tool, which provides data on search volume and competition.
2. Check the number of bidding sites. Multiple competitors indicate that this keyword has high conversion potential.
3. Google drop-down list of related terms can help identify popular search trends.
4. Analyze user search intent to differentiate between high-converting and low-converting keywords.
5. Use Alibaba International Station Data Manager to display the search popularity and competition of keywords.

Keyword competition analysis

In order to effectively use keywords, understanding their competition is also an indispensable part. Key methods of competitive analysis include:

1. Query the number of search results and search keywords on Baidu or other search engines. The greater the number, the more intense the competition.
2. Look at the brands in the search results The presence of big brands usually means higher difficulty in competition.
3. Analyze the number of searches for keywords. Although keywords with more searches are usually of higher value, you should also pay attention to their level of competition.

Market competition analysis

Competitive analysis in the market can be carried out in two ways: Market competitive environment analysis and Market competitor analysis. Competitive environment analysis mainly reflects market supply and demand through indicators such as “number of searches/number of online products”. By comparing your own core data with that of your competitors, identifying differences and making targeted adjustments, you can better meet market needs.

Keyword optimization and long-tail keyword development

Keyword optimization needs to be constantly updated and expanded to cover the needs of more potential buyers. A variety of combinations, including synonyms and related phrases, should be used to enrich your keyword list and thereby increase exposure. Accurately selecting keywords related to business topics and combining them with high-quality content to attract users are important strategies for improving website rankings.

To sum up, in the process of keyword analysis and optimization, cross-border e-commerce companies should pay attention to the priority, value and competition of keywords, as well as a unified market analysis strategy to ensure that they can compete in the fierce market. Take the initiative.