Detailed explanation of cross-border e-commerce data product selection and market-based product selection rules

In the field of cross-border e-commerce, product selection is a crucial task. Product selection can not only help merchants create popular products, but also effectively increase the store’s exposure and conversion rate. This article will start from the two perspectives of data selection and market selection, and explore how to use data analysis tools and market research to guide product selection strategies.

Data selection

Data selection refers to organizing products according to changes in market demand and formulating a product marketing mix for the target market. Alibaba International Station has 17 market sites in different languages. It conducts market research on different regions and focuses on products that need to be promoted. It also uses data analysis tools to further grasp the consumption trends of the target market and increases market promotion purposefully based on the strength of suppliers. efforts, thereby opening up a broader space for enterprises in the cross-border e-commerce market.

Product selection rules

1. Based on product export data: Select export market segments and analyze the product requirements of consumer groups in the market segments, including the basic needs of customers for products. After understanding the needs of customers, merchants must analyze the actual situation of their own products.
   • Material: Analyze the product material and consider the feasibility of production.
   • Color: The color preferences of customers in different markets are also necessary factors that should be considered in product selection.
   • Weight: Analyze the range of product specifications based on consumption habits, and what specifications are more likely to be accepted by consumers.
   • Price: Comprehensively consider the production factors of the product and calculate the product quotation in order to formulate a reasonable product quotation. Or calculate the reasonable cost price based on the price range accepted by consumers in the market.
2. Analyze peer products: Analyze the gap with peer products, such as price, packaging, specifications, brand, service, etc.
3. Customer feedback: Products are sold visually on the platform, paying attention to comments from customer groups, and analyzing the advantages and disadvantages of the product.
4. Meet customer needs: Achieve fast production and fast delivery, and at the same time make logistics selection plans for customers.
5. Product information on the platform: This information should clearly reflect the quality of the product. If there are peer products on the market, analyze the characteristics of peer products.

Selection of products on the platform

On the Alibaba International Station platform, after a period of traffic data accumulation, product selection can be successfully completed through data display in the Alibaba backend. The viewing location of the product selection tool in Alibaba International Station is as follows: “Marketing Center” → “Foreign Trade Express” → “Promotion Tools” → “Optimization Tools” → “Product Selection Tools”.

This tool can recommend products suitable for through-train promotion and their matching high-quality keywords for merchants based on the potential buyer coverage (that is, the traffic that can cover keywords) of the products that the merchant has released, and at the same time, it can select the products that are currently unavailable. Products suitable for promotion:

• Products and their keywords that are suitable for through-train promotion but are not currently promoted. Products and keywords that need to be added by merchants will appear in “Potential Unpromoted Products”.
• Products suitable for through-train promotion, but high-quality keywords are not yet covered. Advantageous keywords that need to be added by merchants will appear in “Potential Promotional Products”.
• Products that receive almost no traffic will appear in the “Products Not Suitable for Promotion”, and merchants need to optimize the quality of the corresponding product information.

Market-based product selection

Market-oriented product selection is based on in-depth analysis of the industry and exploration of consumer habits.

1. Industry market analysis: Conduct in-depth market research and analysis on related industries to understand the current market differences in various industries, so as to have a clearer understanding of the development prospects of a certain product.
2. Product Category Digging: Dig into specific products under a certain category, check their popularity, and ensure that the product has stable market demand.
3. Learn from the advantages of competing products: Analyze the advantages of competing products. You can dig out users’ real reviews by checking the evaluation area of ​​their stores, and then discover their advantages.
4. Consumer Habit Mining: Understand consumers’ consumption habits and grasp their real needs, so as to better predict market development trends.

To sum up, whether it is data selection or market-based product selection, merchants need to have an in-depth understanding of market dynamics, combine their own product characteristics, and formulate reasonable product selection strategies to successfully develop the cross-border e-commerce market.