How to optimize the main product image of Alibaba International Station: design skills and background strategies

In Alibaba International Station, the main product image is an important element to attract buyers to click, and its design is directly related to the product’s exposure and sales. Effective main image design can not only show the selling points of the product, but also create attractive visual effects. Here are a few key tips for designing your hero image and strategies for designing your background.

Main image design skills

1. Differentiation of main image

The main image should be fully differentiated from those of competitors to create a unique visual effect. Avoid ordinary or extreme designs, and instead use different expression methods, such as models, scenes or colors, to meet the dual requirements of beauty and conveying information. If it can produce visual differences, a more unique main image may obtain a new brand logo and gain more traffic support.

2. Simplification of copywriting

The copy on the main image should be concise and clear, emphasizing the core selling points. Too much information can confuse consumers and cause them to lose interest in the product. Simply enlarge the main selling points on the image to ensure the effective communication of the message, and at the same time, you can add promotional or brand information appropriately.

3. Rationalization of layout

Reasonable layout is the key to optimizing the main image. Common typeset methods include:

• Sink bottom: Simple yet beautiful, usually without destroying the integrity.
• Left and right positions: Keep the priorities clear, avoid distracting content, and make the focus of the product clear.
• Intermediate position: Although less commonly used, careful design is required to avoid compromising the integrity of the product.

Main picture background design

The background design of the main image is equally important, as it can visually enhance the connection between the product and consumers. Background options include:

1. Solid color background

Using a pure white or gray background can display the product in its best state and highlight the characteristics and color of the product. Different gray levels can convey different textures. For example, light gray can create a sense of space, while dark gray may make the main image appear darker.

2. Life background

Using the background of life scenes can improve the relatability of the product in daily life and improve the sense of reality. For example, indoor backgrounds can make products less monotonous, while clothing products can use outdoor backgrounds such as parks or shopping streets to express style and situation.

When designing the main product image of Alibaba International Station, combining the above design techniques and background strategies can not only increase the click-through rate, but also enhance consumers’ purchase intention. Reasonable combination and innovative expression are the keys to attract buyers.