Full analysis of email marketing strategies for cross-border e-commerce independent websites
As a widely recognized but underutilized marketing method, email marketing actually has huge potential. For cross-border e-commerce independent website sellers, email marketing is not only a low-cost way to attract traffic, but also an important means to directly reach the target audience, promote conversion, and establish long-term relationships.
Low-cost marketing tool
The cost of email marketing is extremely low, and you can send a large number of emails for only a few dozen yuan. Compared to other forms of paid advertising, this is almost negligible. Email marketing is considered to be one of the most important marketing channels for cross-border e-commerce. Especially in foreign countries, people are more inclined to use emails to communicate with others, and its development and growth trends are much better than in China.
Reach target audience directly
Through email marketing, emails can be delivered directly to users’ inboxes without any platform interference, thereby directly reaching the target audience. Considering that there are 4.1 billion email users worldwide and the high open rate of emails, its coverage is very broad.
Promote conversion
Email marketing can regularly send product information and promotional information to customers, motivating customers to click to view details, thereby bringing more traffic and promoting conversions. Especially for cross-border e-commerce independent website sellers, this is an efficient conversion method. The customer conversion rate of email marketing is very high, much higher than other marketing methods.
Build long-term relationships
Email marketing can be used not only to promote products and services, but also to build long-term relationships with customers. By sending valuable information to customers, such as industry information, promotions, etc., you can maintain customer relationships, enhance your brand’s presence, and increase your likelihood of long-term repurchase.
Email marketing operation process
Create a database of email addresses
First, you need to obtain a large number of email addresses and user names to build a database of email addresses for your website or business. Merchants or websites can directly purchase third-party email databases, share data with other email address databases, or encourage users to subscribe to information through various preferential measures.
Classification database
Category, refine and position user information in the database, so as to provide users with valuable information in email push according to their different needs and improve users’ reading loyalty.
Control email sending cycle
The determination of the email sending cycle is related to the marketing content of the email and the user’s reading habits. It is necessary to develop an optimal email sending cycle through prior user research and reading behavior analysis.
Provide unsubscription
To avoid spam, email unsubscribe instructions should be provided at the end of each marketing email.
Email sending tool
Use bulk email software to send messages to a large number of users in a database of email addresses.
Improve the quality of the email itself
Set the sender and email title
The email title must be short and clear, and the sender should indicate the company or brand. The title content should summarize the main content of the email.
Email content affects conversion rate
The size of the email template, the use of image tags, text and background color blocks all need to be considered. In addition, it is also important to control the time and frequency of sending.
Email marketing skills
Customize marketing strategies based on overseas consumption habits
The consumption habits of users in different countries are very different, and corresponding marketing strategies need to be formulated according to different time zones and countries.
Avoid the risk of spam
User consent and information being valuable to users are fundamental factors for the smooth development of EDM and are also key to avoiding spam.
Email content design cannot be ignored
The attractiveness of the email title determines the open rate of the email, the style and design of the email determines the contact’s awareness of the product, and the design of the email content determines the click-through rate of the email.
Follow mobile traffic trends and optimize emails accordingly
A large portion of emails are now opened on smartphones. Therefore, appropriate email technology can be applied in email design and production.
Attach great importance to intellectual property issues
Special attention needs to be paid not to send emails containing counterfeit brands or three-no products to overseas users.
SNS marketing and email marketing go hand in hand
Integrating SNS marketing and email marketing can greatly improve marketing effects.
Conclusion
Whether you are a novice seller or an experienced veteran, you should pay attention to and make good use of email marketing as a powerful tool. By carefully designing an email marketing strategy, I believe it will bring more growth opportunities to your business.