Analysis of Argentine consumer characteristics and e-commerce payment habits
1. Clothing categories preferred by online shopping users
Argentinian online shopping users are similar to Brazil in terms of product preferences. The preferred categories are clothing and shoes, followed by special category products, and then 3C electronic products. In 2015, Argentina’s e-commerce revenue reached US$5.182 billion, of which clothing and shoes accounted for the largest share, accounting for approximately 33%; followed by special categories such as toys, baby products, outdoor products and luxury goods, accounting for approximately 24% %; 3C electronic products account for 21%.
In terms of clothing selection, sellers need to pay special attention to Argentine consumers’ dress-consciousness. No matter in severe cold or hot weather, men need to wear suits and ties when going to work, while women mainly wear suits. In addition, Argentines generally do not wear gray clothing, believing that gray symbolizes gloom and sadness and may convey negative emotions.
2. The influence of social media
The majority of Argentina’s Internet users, especially those aged 25 to 34, spend close to 40% of all sales online. The growth trend of younger Internet users continues to rise, and 90% of Argentine netizens are keen on using social media. More and more consumers choose to negotiate prices with sellers through online platforms and then make offline purchases after success. This sales method has attracted particular attention in the field of automobile sales.
3. Cash payment preference
From the perspective of payment habits, Argentine consumers tend to pay in cash. Therefore, if sellers want to get more orders, it is recommended to choose a local payment solution, such as DineroMail. Sellers can access this payment system by registering a payment account or connecting with companies that have cooperated with DineroMail.
DineroMail aims to solve payment collection problems for small and medium-sized enterprises, covering countries such as Argentina, Brazil, Chile, Mexico and Colombia. It is free to open a DineroMail account, and there is no monthly fee. Only a certain percentage of handling fees will be charged when receiving payment. The platform has established cooperative relationships with more than 100,000 local institutions (such as post offices, chain retailers, etc.). After consumers purchase goods from merchant websites that support DineroMail, they can present the printed product receipt at a cooperative point for cash payment. Staff will scan the barcode on the receipt and transfer the cash to the seller as an electronic payment.
In addition, DineroMail also cooperates with a number of banks and credit card companies, and consumers can also pay through debit cards, credit cards, and wire transfers. This payment system also provides an electronic wallet function, and consumers can make payments by recharging. Therefore, if sellers fail to provide payment methods that consumers are familiar with, it may lead to order cancellations and affect sales performance.
Based on the above information, understanding the characteristics and payment habits of Argentine consumers is crucial for e-commerce sellers to successfully operate in this market.