Kikuu Platform: A rising e-commerce star in the African market
Platform introduction
Kikuu, founded in 2015, is a B2C e-commerce platform founded by Chinese in Africa. One of its founders is a former executive of Alibaba. Inspired by Alibaba’s successful business model, he has been committed to exploring the African market since its establishment. Kikuu mainly targets African white-collar workers, with the goal of creating an African version of “Alibaba”. As of the beginning of 2018, Kikuu App has more than 1.2 million registered users, with an average daily active user count of more than 150,000. The platform has established full logistics and distribution centers in nine countries: Ghana, Uganda, Tanzania, Cameroon, Congo (Kinshasa), Congo (Brazzaville), Nigeria, Cote d’Ivoire, and Senegal.
Kikuu’s advantages
The Kikuu platform offers several advantages to attract and support sellers:
- Zero entry fee: The platform does not charge entry fees, which lowers the threshold for merchants to participate.
- Transit warehouse service: Kikuu has a transit warehouse in China. Sellers only need to transport the goods to be shipped to Kikuu’s transit warehouse in Guangzhou, and subsequent customs clearance and logistics distribution are all handled by the platform. Responsible.
- One-on-one service specialists: The platform provides sellers with one-on-one service specialists to help them guide their daily operations and improve operational efficiency.
- Seller Growth Plan: Novice sellers can participate in the seller growth plan provided by the platform, which provides sellers with corresponding resources and support strategies based on different growth stages.
Kikuu is gradually becoming an important player in the African e-commerce market with its unique business model and market positioning.