How foreign trade e-commerce companies can effectively use industry exhibition websites and industry websites to find target customers
In the current export marketing environment, participating in industry exhibitions is still an effective way to find target customers. Especially for those exhibitions that focus on international trade, their official websites usually publish exhibitor lists. These lists include both the participation data of the previous exhibition and the list of currently registered customers. This kind of information can not only directly help foreign trade e-commerce companies find potential customers, but also provide relevant information about competitors for market analysis.
How to find industry exhibition websites
In order to find a suitable industry exhibition website, you can use Google’s advanced search function to search. The specific method is to enter the name of the relevant product or industry and add the keyword “exhibition”. Taking “lead acid battery” as an example, the exhibition information that comes to mind will be greatly enriched. At this time, a large amount of industry exhibition information can be found from the search results. It is especially important to screen potential customers and obtain relevant clues from the exhibitor list.
In addition, there are also websites that specialize in collecting various exhibition information, such as: www.eventseye.com. Such websites can provide foreign trade e-commerce companies with a large amount of exhibition data to better participate in docking with customers.
How to find industry websites
In addition to exhibition websites, foreign trade e-commerce companies can also rely on professional industry websites to find target customers. Professional industry websites usually outperform comprehensive business platforms in terms of authenticity and completeness of information, making it easier to find accurate market data. Therefore, effective ways to find industry websites are as follows:
- Look for relevant websites in industry directories on search engines such as Yahoo, Google and dmoz.org.
- Use Google’s advanced search function and enter the industry name plus “industry”, “Net”, “Online” or “Portal” for a precise search.
- Search for backlinks to a well-known industry website on Google, and you will usually find many other related industry websites.
- In the previous query process, the accumulated industry website resources are also very important.
- You can use Alexa tools to further mine information on industry websites.
There are some tips that can help you find your target website more efficiently. For example, use “Product Name + Industry OR Online OR Net OR Portal” when searching to expand the search scope. Google’s OR function allows you to use multiple keywords to search.
Through the above methods and techniques, foreign trade e-commerce companies can more efficiently use industry exhibition websites and industry professional websites to quickly lock in potential customers, thereby enhancing market competitiveness.