How to effectively contact foreign trade e-commerce customers: integration of strategies and techniques

When conducting foreign trade e-commerce business, effective contact with customers is the key to success. Although obtaining customer information can be achieved through purchasing data or consulting agencies, how to make the first contact is an important part of implementing export marketing. This process is similar to organizing an offense in a football match, thus testing the ability of export marketers.

First, realize that customers often resent unauthorized sales pitches. According to a report by the American company Bright Mail, the proportion of spam emails has reached as high as 40%, which has caused many customers to become indifferent or even repulsive towards promotional emails. If you continue to send unsolicited emails to your customers, you will not only degrade your business image, but you will also lose your customers’ respect. Therefore, it is particularly important to find other ways to reach customers.

Recommended contact methods include:

1. Leave a message for attention: Leave a message on a customer’s website, which is relatively non-intrusive and can draw attention to the customer when they view it.
2. Fax delivers information: Sending a fax can provide a concrete, tangible way to reach customers and effectively convey key information.
3. Telephone communication: Pay attention to your tone and expression when making a call to avoid being hung up at the beginning.
4. Mail samples: Send company samples to customers to provide physical experience and help demonstrate the quality of the product.
5. Use third-party services: Relying on the power of third-party agencies for introduction can increase credibility and professionalism.

When contacting customers, it must be done by professionally trained sales personnel. They need to know how to write effective sales letters, pay attention to details in faxes, leave messages effectively, and handle initial phone calls. Sales directors should avoid handing over customer contact tasks to people who have not received professional training, because this will not only affect the customer’s first impression, but may also lead to a waste of corporate resources.

In short, the methods and techniques of contacting customers will directly affect the success or failure of foreign trade e-commerce. To stand out from the competition, it’s crucial to understand and master these basic contact skills.