Vipshop International and Vipshop Self-operated: Comprehensive analysis of the differences between the two
As a well-known e-commerce platform, Vipshop provides merchants and consumers with a variety of choices, including two important business segments, Vipshop International and Vipshop Self-Operation. There are obvious differences between them in terms of business scope, logo, product source, distribution and after-sales service.
Differences in the nature of business
Vipshop International focuses on overseas shopping business and is an important channel for merchants to expand overseas markets and introduce rich and diverse international products. This allows merchants to reach a wider consumer base and satisfy their desire for high-quality overseas products. In contrast, Vipshop’s self-operated business mainly focuses on domestic business, digging deeper into the potential of the domestic market and providing precise product supply in response to the needs of domestic consumers.
Differences in logos
Vipshop International has a unique title bar logo, which allows consumers to quickly identify that it is a product from overseas, increasing its appeal and uniqueness. In the Vipshop self-operated section, although there is no special logo in the title bar, relevant logos will be displayed in the shopping cart and order page. This means that merchants need to focus on highlighting their respective characteristics in different business sectors.
Differences in product sources
Vipshop’s products are mainly cross-border imported bonded goods, which requires merchants to invest more energy in ensuring the smoothness of the supply chain and dealing with various complex situations in cross-border trade. In contrast, Vipshop’s self-operated products are domestic or overseas products that are directly purchased by merchants, and their supply and management are relatively more direct and convenient.
Delivery, Return and Exchange Policy
Since Vipshop International involves cross-border import of bonded goods, the delivery time may be longer and the return and exchange policy is relatively strict. This requires merchants to make clear explanations when communicating with consumers in the early stage to avoid unnecessary misunderstandings and disputes. Vipshop’s self-operated products are shipped domestically, with short delivery times, flexible return and exchange policies, and relatively little pressure on operations and management.
The particularity of invoices and after-sales services
Because Vipshop International involves cross-border imported bonded goods, there are certain particularities in invoices and after-sales services. Merchants need to work closely with relevant departments such as customs to ensure that invoices and other procedures are complete. At the same time, more coordination and communication may be required for after-sales service. Vipshop’s self-operated products are more unified and standardized in terms of invoices and after-sales services, and merchants only need to follow established processes and standards.
Authenticity guaranteed
Vipshop’s self-operated products generally come from regular brand manufacturers or their authorized dealers, and pass Vipshop’s quality inspection to ensure product authenticity. Vipshop promises that customers can buy genuine products with confidence. Most of Vipshop International’s products come from overseas. Although there is a guarantee of authenticity, consumers need to be aware that some products may not be directly authorized and the methods are not clear. Therefore, the level of guarantee of genuine products may be slightly lower than that of Vipshop’s self-operated products.
Product Category
Vipshop’s self-operated products mainly sell various domestic and foreign brand products, covering fashion clothing, shoes and bags accessories, beauty care, home life and other fields. Vipshop International mainly sells overseas fashion brands and specialty products, including many international first-line fashion brands and designer brands.
Price advantage
Vipshop’s self-operated products usually have more marketing activities and discounts, and the prices are closer to the mass market. Vipshop makes prices more competitive based on bidding procurement, wholesale models and other methods. Vipshop International’s product positioning is relatively high, but it also often has special products and limited-time flash sales.
To sum up, there are obvious differences between Vipshop International and Vipshop self-operated in terms of business scope, logo, product source, distribution and after-sales service. Merchants should have a clear understanding of these differences in order to carry out product planning, operation management and customer service according to the characteristics of different businesses. No matter which business segment you participate in, you should focus on providing high-quality goods and services to meet the diverse needs of consumers, so as to achieve better development on the vast e-commerce platform of Vipshop.