Detailed explanation of the characteristics of the French e-commerce market and its small package dedicated line service

As the fifth largest import and export country in the world, France’s e-commerce market shows unique charm. According to statistics in 2020, the country has a population of 67.39 million. Among them, the cross-border e-commerce platform Amazon occupies a large market share, reaching 22% in 2021, and Cdiscount, as the largest e-commerce platform in France, has Sales are about two-thirds of Amazon’s.

Consumer characteristics and preferences

In France, the main customer group for online shopping is between the ages of 20 and 40, with more female customers than men. France’s tourism industry is very developed, so many consumers’ purchasing behavior is closely related to tourism, culture and services. In addition, electronic products, clothing and beauty products are also popular choices. November and December every year, around Christmas, are the busiest periods for e-commerce sales. About 63% of French people shop online during this period. It is worth noting that most French people are not familiar with English, so product images are best accompanied by French copy. In terms of payment methods, bank cards are the most commonly used online payment method.

Introduction to small package dedicated line service

As for the “small parcel line in the French e-commerce market”, this is actually an efficient logistics channel established for merchants by some express companies using their own resources. In this way, the goods can be shipped directly to France, and the final delivery is completed by the local logistics company. Under normal circumstances, the logistics company promises to complete all express delivery within one week.

Advantages of small parcel line

• Quick and direct delivery: Reducing waiting time will help cross-border e-commerce brands improve capital turnover efficiency.
• Full-process tracking: Cooperate with local express companies to ensure that every step can be tracked.

Service content

The services provided by the small parcel line include door-to-door transportation, professional customs clearance services, full logistics tracking, and stable channel guarantees.

Package restrictions

Although the small parcel line provides many conveniences, it also has certain parcel restrictions:

• The value of the goods does not exceed 145 euros.
• Single package charges are based on actual weight.
• The gross weight shall not exceed 60 kg, the total length, width and height shall not exceed 150 cm, and the longest side shall not exceed 90 cm.
• It is prohibited to transport flammable, explosive, corrosive and other dangerous goods.

To sum up, understanding the characteristics of the French e-commerce market and the specific situation of the small parcel line is crucial for cross-border e-commerce companies who want to enter or expand this market.