Advantages of Shopee e-commerce platform: market analysis in Malaysia and Taiwan, China
Southeast Asia and Taiwan, China, are the “blue ocean” markets in the e-commerce field, with a large population base and growing shopping demand. The online shopping market in these regions has developed rapidly in recent years and shows huge growth potential.
Growth of mobile users
The proportion of mobile users in Southeast Asia reached 68.5%, laying a good foundation for the development of e-commerce. As mobile data costs continue to decrease and network facilities improve, the number of mobile users in Southeast Asia is also growing significantly year by year.
Malaysian market characteristics
Malaysia is regarded as a relatively open newly industrialized economy with an active market and a large population, and has relatively friendly relations with China. In the Malaysian e-commerce market, categories such as fashion apparel, beauty products and toys are best-selling, and their growth rates continue to rise. These categories are the categories with the best sales performance in Malaysia. At the same time, since Malaysia is a multi-religious country and Islam is the state religion, clothing and accessories related to Islamic traditions are also sales categories worth considering. Interestingly, in terms of patterns, cats, owls and Hello Kitty are popular among local consumers, while products with pig and dog patterns are more difficult to sell.
The potential of Taiwan market
In Taiwan, China, the Shopee App has been downloaded more than 16 million times in 2018, making it the most popular mobile shopping platform in the region. Thanks to its developed logistics channels, Shopee supports a variety of delivery methods in the Taiwan market, including store delivery and home delivery, and provides Cash on Delivery to fully meet consumers’ delivery and payment needs.
Consumer Characteristics Analysis
Buyers in Taiwan, China are mainly concentrated in the age group of 20 to 39 years old. Female consumers tend to buy women’s clothing, maternal and infant products and household products, while office workers prefer outdoor sports, leisure and entertainment, 3C electronic products and Luggage and other categories, these are the best-selling products on the Shopee platform in the Taiwan market.
Launch of SIP project
Today, Shopee has launched the SIP project (Shopee International Platform) in Taiwan, China, aiming to help sellers in Taiwan, China sell goods to Southeast Asia. For this purpose, the seller needs to have more than 3 completed orders in Taiwan, China. Once the conditions are met, the seller will receive an invitation. Additionally, more details about the project will be presented in subsequent chapters.
Through these analyses, we can see the unique advantages and potential of the markets in Malaysia and Taiwan in the field of e-commerce, which will help sellers develop more effective sales strategies on the Shopee platform.