The importance and optimization strategies of Shopee product descriptions and tags
On the Shopee platform, product detail descriptions and label settings play a crucial role in the shopping experience of sellers and buyers. First of all, the product details description helps buyers understand the product information more comprehensively, including size, material, dimensions, usage scenarios, precautions, etc. These contents should be presented in short sentences, and the number of characters must be controlled within the limits of each site. For example, on the Malaysian site, product details can be filled in up to 7,000 characters. Appropriate addition of small patterns can effectively increase the interest of reading and attract buyers’ attention.
In addition, the Shopee platform allows sellers to use tags in product details, which provides good support for product exposure. By using tags in the form of “#keywords”, sellers can help buyers find their target products more easily. The selected keywords can be brand words or high search volume keywords related to the product. It is recommended to refer to Shopee’s weekly report before setting the tag to formulate the corresponding tag structure and template, such as “First Category + Second Category + Product + Style” +Materials+Popular Tags+Store Name”.
In the process of setting product tags, sellers should follow the following steps: Open all products that need to be tagged, enter “#” in the product description interface to form a tag, and a maximum of 18 tags are supported. Optimizing tags not only improves your product’s visibility in search, but also helps buyers better understand product details, thereby reducing the need for chat, which can help speed up sales and conversions.
In addition, complete and accurate product attributes and labels can increase the chance of the product being retrieved. The Shopee platform has strict regulations on product attributes. Sellers need to ensure that the selected product categories and attributes are consistent with the actual products to avoid products being removed from the shelves due to inconsistent information. If the system finds that the product attributes are invalid or inconsistent, it will promptly remind the seller to make corrections and, if necessary, remove the corresponding product from the shelves to ensure the quality of the shopping experience.
To sum up, Shopee sellers’ optimization of product detail descriptions and label settings has obvious advantages in improving product exposure and purchasing and sales efficiency. Strictly following Shopee’s naming and classification specifications can not only increase the number of views from potential buyers, but also improve the success rate of transactions.