Best practices and wording suggestions for Shopee keyword advertising

On the Shopee platform, effective placement of keyword ads can not only increase the exposure of products, but also bring stable traffic to the store. This article summarizes the display position, wording suggestions and optimization methods of Shopee keyword ads to help sellers place ads more accurately.

Where keyword ads appear

On Shopee, the search results for a single keyword can display up to 60 keyword ads, covering mobile devices and computers. Specifically, on mobile devices, keyword ads will appear in the first two positions of search results, while an ad will appear in every third product listing. For computer users, keyword ads will be displayed on the first and last rows of search results on each page, with five products displayed on each row.

In order to select suitable products for keyword advertising, sellers can first conduct “product testing”, that is, conduct advertising tests on multiple products, and finally select products with a higher return on investment (ROI) for continued advertising. If sellers do not pay attention to profit returns in a timely manner, they can first select competitive products to drive more traffic into the store and increase brand awareness. For sellers with multiple traffic-driving products or main products, you can test and select the best promoted products by placing multiple ads.

Keyword word suggestions

In terms of keyword selection, sellers can select 3 to 5 most relevant keywords based on the product, and combine them with the product’s characteristics and selling points. The Shopee platform also provides a keyword suggestion tool through which sellers can add system-recommended keywords to quickly increase a large amount of traffic, and set the keyword matching type to broad matching to gain more exposure.

Keyword match type has a significant impact on the number of impressions your ad receives, including broad match and exact match. Broad match generally results in more pageviews, while exact match attracts clicks from specific users. In addition, sellers also need to pay attention to the quality score of keywords and adjust bids and matching types according to their own needs. For keywords that are highly matched with products and have high quality scores, sellers can optimize based on conversion rates; keywords with long-term low quality scores are recommended to be deleted.

In the product selection stage, using the Google Keyword Planner tool is also an effective way to understand keyword search volume. Usually, a maximum of 200 characters of keywords can be added to a single advertisement, which can basically meet the vast majority of promotion needs. By clicking on advertised products, sellers can also view keyword performance in real time and make corresponding optimizations and adjustments.

To sum up, reasonable keyword advertising and precise word choice can effectively improve the traffic conversion rate of Shopee stores and lay the foundation for sellers’ business success.