Alibaba International Station Star Show: All-round brand exposure and precise delivery strategy

The Alibaba International Station Celebrity Showcase provides a strong exposure opportunity for the brand. Its advertising space is located in the second frame of the focus image on the homepage, covering English sites on PC, WAP, and App. This advertising space can not only strengthen consumers’ minds, but also display the brand image through visual impact. In addition, the traffic exclusivity of celebrity broadcasts means that only one merchant can occupy this prime position in each launch cycle.

Advantages of celebrity broadcasts

The advantage of celebrity broadcasting lies in its scarcity and brand recognition. Specifically:

• Scarce resources: The focus resources of the entire network, with only 80 booths up for grabs every month.
• Highlight the brand: Enhance corporate brand value and demonstrate corporate strength.
• Mass exposure: Achieve extensive dissemination of brand information through the core resources of the site.
• Precise delivery: Supports regional display to ensure that ads can accurately reach the target audience.

Application scenarios

Celebrity broadcast is suitable for a variety of application scenarios, such as new product exposure, hot product promotion, brand strength display and theme event marketing. New products can quickly build market awareness through celebrity broadcasts; and for already popular products, this platform can be used to further increase overall store traffic. In addition, important brand information such as dealer recruitment, technical capability display, etc. can also be promoted with the help of celebrity broadcasts. Important store activities such as promotions and clearance celebrations can also be used to efficiently attract traffic through celebrity broadcasts.

Purchase conditions and procedures

To participate in the bidding of celebrity broadcasts, merchants must meet the following conditions:

• Jinpin Chengqi members in service;
• Open a marketing center account (foreign trade express);
• The products or popular stores are not within the high-risk categories of prevention and control;
• The cumulative penalty points for violations are less than 24 points and there is no serious infringement of intellectual property rights.

Eligible merchants can participate in the bidding through the marketing center backend within a specific time period each month. After the bidding is successful, the focus image can be displayed on the homepage of the English website on PC, APP and WAP in the next month. In order to ensure smooth launch, merchants also need to prepare creative images in advance and complete the review two days before launch.

Bidding rules

The celebrity show bidding time is four hours and can be extended to a maximum of 15 minutes. The specific rules are as follows:

• If no one bids within one minute before the auction ends, the auction ends automatically.
• If there is a bid, the final bid time will be automatically extended by three minutes until the final deadline does not exceed 15 minutes after the original end time.

Through the above mechanism, the Alibaba International Station Star Show provides global companies with an effective way to showcase their strength and expand their brand influence. Whether it is new product release or brand event promotion, more efficient market coverage and user contact can be achieved through this platform.