Detailed explanation of Alibaba International Station’s operation and product growth strategies

Alibaba International Station not only builds an efficient trading platform for global buyers and sellers, but also provides a variety of services to meet the needs of different users. From direct procurement (RFO) to the application of various marketing tools, Alibaba International Station is committed to building a comprehensive cross-border e-commerce ecosystem.

Seller Service Overview

Product release and management

Sellers can publish new products through the backend of Alibaba International Station. They only need to enter the corresponding search category to start filling in product details. In order to improve product ranking when buyers search, sellers should ensure that the completeness of the product information filled in is higher than the platform average. In addition, Alibaba International Station has also introduced the concept of product stratification, dividing products into five levels: new products, low-scoring products, potential products, powerful products, and hot products to help sellers better manage and optimize their products. commodity.

Marketing and promotion channels

The marketing model of Alibaba International Station covers multiple online and offline channels. Online promotion can be carried out through relevant alliance sites on various continents, Google, etc.; offline, it relies on buyer service departments, international chambers of commerce, industry associations and Expand influence through various exhibitions and other means. At the same time, the platform also provides functions such as limited-time quotations and buyer opportunity database to assist sellers in seizing every potential business opportunity.

Product growth analysis and optimization strategy

Alibaba International Station comprehensively evaluates products through three aspects: effect transformation, content expression, and product services, forming a unique product growth subsystem. In order to improve the competitiveness of products, sellers can follow the following steps:

Improve product information quality

• For products that are ordered directly, the key is to improve the information quality score to above 4.5 points, and ensure that buyers are supported in placing orders, reasonable shipping costs are provided, a smaller MOQ is set, and a delivery time of no more than 15 days is ensured. and other conditions.
• Indirectly ordered products also need to meet the information quality standard of 4.5 points, but focus more on sample services, completeness of specifications, and customized options.

Enhance product effect

Whether it is a direct or indirect order type product, effective marketing methods are needed to increase exposure and ultimately achieve certain conversion goals. Specific methods include but are not limited to using drive-throughs, window displays, or participating in website activities to attract more potential customers.

Maintain good reputation

The final step to becoming a “high-quality product” is to maintain a good user evaluation record and the ability to ship on time. This means that there should not be any negative feedback within the past 90 days (180 days for non-direct orders) and all orders must be delivered on time.

To sum up, Alibaba International Station provides sellers with a complete set of services and support systems to help them better conduct cross-border e-commerce business. By making full use of these resources and services, sellers can effectively increase their brand’s influence and sales in the global market.